🆚 Integral Ad Science vs. Matomo
- 📈 Matomo is much more popular than Integral Ad Science.
- 🌎 Matomo is more popular in Germany, France, and the United States.
- 🌍 Integral Ad Science is more popular in Turkey.
MatomoType
About
Integral Ad Science (IAS) is a global media measurement and optimization platform that analyzes the value of digital advertising placements.
Matomo is an open-source web analytics platform built in 
PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.
It provides real-time traffic reports with no data sampling, custom dashboards, multi-site management, campaign and event tracking, detailed visitor profiles, e-commerce and goal analytics, privacy-focused GDPR features, tag management, APIs, and integrations with over 100 CMS and e-commerce platforms.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🔥 11st most popular in Turkey in the Analytics category.
- ⬆️ 24th most popular in the United Kingdom in the Advertising category.
- ⬆️ 30th most popular in Russia in the Analytics category.
- ⬆️ 36th most popular in Italy in the Analytics category.
- ⬆️ 37th most popular in the United Kingdom in the Analytics category.
- 🥈 Second most popular in Germany in the Analytics category.
- 🥈 Second most popular in France in the Analytics category.
- 🥈 Second most popular in Italy in the Analytics category.
- 🥈 Second most popular in Austria in the Analytics category.
- 🥈 Second most popular in Switzerland in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Quantcast
Comscore
Confiant
DoubleVerify
NIQ
Plausible
Rybbit🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.