🆚 Insider vs. VWO

Compare technologies based on real-world usage data *

📈 VWO is much more popular than Insider.
🌎 VWO is more popular in the United States, the United Kingdom, and the Netherlands.
🌍 Insider is more popular in Turkey, Malaysia, and Vietnam.

Insider

VWO

Type

Customer data platform

Web analytics tool

About

Insider is a platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel.

VWO is a comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

It supports A/B, multivariate, and split URL testing with a no-code visual editor, behavioral analytics with heatmaps, session recordings, funnels, and surveys, advanced audience segmentation and personalization, and feature experimentation with 13 SDKs available for integration.

Headquarters

Istanbul, Turkey

Delhi, India

Website

useinsider.com #65,094

vwo.com #54,660

Pricing

Free version ❌

$57,600+/year

Free version ❌Free 30-day trial

VWO Insights$2,064+/year

VWO Testing$4,068+/year

VWO Personalize$3,828+/year

Popularity

Determined by the number of sites using each technology.

The VWO web analytics tool is 14 times more popular than Insider.

Total websites

Market share

Personalization

Popularity by country

Determined by the number of sites detected from each country.

VWO is more popular in the United States, the United Kingdom, and the Netherlands, while Insider is more popular in Turkey, Malaysia, and Vietnam.

United States

United Kingdom

Netherlands

Australia

Germany

Brazil

Spain

Canada

France

Japan