🆚 Kissmetrics vs. Mixpanel

Type

Web analytics tool
Web analytics tool

About

Kissmetrics is a people-based analytics solution designed to track user behavior and increase conversions and revenue.

Mixpanel is a real-time product analytics platform that uses event-based tracking to measure user behavior across websites and mobile applications.

It focuses on behavioral analytics rather than page views, supports funnels, retention reports, cohort analysis, feature flagging, A/B experimentation, session replay with heatmaps, and provides warehouse connectors for platforms such as Snowflake, BigQuery, and Redshift.

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Headquarters

St. Petersburg, Florida, United States
San Francisco, California, United States

Website

Pricing

Free version ❌
Silver $299/month
Gold $499/month
Platinum Custom
Free version ✔️ Up to 1 million monthly events
Growth $140+/month
Enterprise Custom

Categories

Analytics › Rank #114
Analytics › Rank #39
Conversion Optimization › Rank #75
Conversion Optimization › Rank #7

Popularity

Determined by the number of sites using each technology.

The Mixpanel web analytics tool is 11 times more popular than Kissmetrics.
Total websites

Market share

Analytics
Conversion Optimization

Popularity by country

Determined by the number of sites detected from each country.

Mixpanel is more popular in the United States, the United Kingdom, and France, while Kissmetrics is more popular in Switzerland and Belarus.
United States
United Kingdom
France
Australia
India
Germany
Canada
Netherlands
Brazil
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Mixpanel is more popular than Kissmetrics in all market segments.
Business
Marketing/Merchandising
Internet Services
Travel
Online Shopping
Finance/Banking
Education/Reference
Software/Hardware
Health
Blogs/Wiki

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#48,762
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Name
Rank
#1,179
View more ➝

See also

🗃️ About This Data