🆚 Klaviyo vs. Privy

Compare technologies based on real-world usage data *

Type

Marketing automation platform
Marketing automation platform

About

Klaviyo is a marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

It provides real-time customer profiles with behavioral and purchase history, advanced segmentation based on hundreds of data points, and built-in AI for automated multi-channel flows, content generation, and predictive analytics such as next purchase date, churn risk, and lifetime value.

Privy is an email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars.

It offers customizable email and SMS campaigns with automated flows and audience segmentation, drag-and-drop form builder, performance analytics and A/B testing, and integrates with major e-commerce platforms including Shopify, BigCommerce, Squarespace Commerce, and Wix Commerce.

Headquarters

Boston, Massachusetts, United States
Boston, Massachusetts, United States

Website

Pricing

Free version ✔️500 emails + 150 SMS credits per month
Email
(15K emails)
$45+/month
Email and SMS
(5K emails + 100 SMS credits)
$20+/month
Marketing Analytics$100+/month
Advanced Klaviyo Data Platform$500+/month
Customer Agent
(75+ AI conversations)
$50+/month
Price per SMS
USA$0.012-
Canada$0.036-
Australia$0.048-
UK$0.05-
Spain$0.06-
Italy$0.084-
Ireland$0.0903
Germany$0.1122
Free version ❌Free 15-day trial
Email
(1,500+ contacts, 250 SMS credits included)
$30+/month
SMS$15+/month
Pop-ups & Displays$24+/month

Categories

Marketing Automation › Rank #2
Marketing Automation › Rank #14
CDP › Rank #1
Email Marketing › Rank #2
Email Marketing › Rank #18
Push Notifications › Rank #1
Conversion Optimization › Rank #16

Popularity

Determined by the number of sites using each technology.

The Klaviyo marketing automation platform is 18 times more popular than Privy.
Total websites

Market share

Marketing Automation
Email Marketing

Popularity by country

Determined by the number of sites detected from each country.

Klaviyo is more popular in the United States, the United Kingdom, and Australia, while Privy is more popular in Uruguay.
United States
United Kingdom
Australia
Germany
France
Canada
Netherlands
Denmark
Italy
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Klaviyo is more popular than Privy in all market segments.
Online Shopping
Fashion/Beauty
Marketing/Merchandising
Business
Sports
Health
Entertainment
Blogs/Wiki
Internet Services
Alcohol

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#15,991
#19,100
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.