🆚 Listrak vs. Ortto

Compare technologies based on real-world usage data *

📈 Listrak is twice as popular as Ortto.
🌎 Listrak is more popular in the United States, Canada, and the United Kingdom.
🌍 Ortto is more popular in Australia, France, and New Zealand.

Listrak

Ortto

Type

Marketing automation platform

Customer data platform

About

Listrak is a cross-channel marketing automation platform designed for the retail industry.

Orto is an integrated customer data, marketing automation, and analytics platform that eliminates the need for additional connections to run campaigns.

Headquarters

Lititz, Pennsylvania, United States

San Francisco, California, United States

Website

listrak.com #127,154

ortto.com #552,009

Pricing

Free version ❌

Custom

Free version ❌Free 14-day trial

Starter
(5K contacts)$199+/month

Professional
(10K contacts)$599/month

Enterprise
(10K contacts)$1,999/month

Popularity

Determined by the number of sites using each technology.

The Listrak marketing automation platform is 2.2 times more popular than Ortto.

Total websites

Market share

Marketing Automation

Email Marketing

CDP

Popularity by country

Determined by the number of sites detected from each country.

Listrak is more popular in the United States, Canada, and the United Kingdom, while Ortto is more popular in Australia, France, and New Zealand.

United States

Australia

Canada

United Kingdom

France

Switzerland

New Zealand

Germany

Poland

Denmark

Awards

⭐ 10th most popular in Canada in the Identity Resolution category.
🔥 11st most popular in the United States in the Identity Resolution category.
🔥 11st most popular in the United States in the CDP category.
🔥 12nd most popular in Canada in the CDP category.
⬆️ 21st most popular in the United States in the Marketing Automation category.

⭐ 9th most popular in Australia in the CDP category.
🔥 17th most popular in Australia in the Marketing Automation category.
⬆️ 21st most popular in Australia in the Email Marketing category.
⬆️ 22nd most popular in the United States in the CDP category.
⬆️ 36th most popular in the United States in the Email Marketing category.

Popularity by domain category

Determined by the number of sites in each category.

Listrak is more popular among sites focused on online shopping, fashion and beauty, and marketing and merchandising, while Ortto is more commonly used on education and reference, Internet services, and software and hardware sites.

Online Shopping

Fashion/Beauty

Marketing/Merchandising

Business

Weapons

Education/Reference

Sports

Internet Services

Health

Real Estate