🆚 Magnite vs. Publift

Compare technologies based on real-world usage data *

📈 Magnite is much more popular than Publift.
🌎 Magnite is more popular in the United States, the United Kingdom, and Germany.
🌍 Publift is more popular in Australia, Egypt, and Thailand.

Magnite

Publift

Type

Advertising technology

About

Magnite is an omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.

It combines Rubicon's programmatic exchange capability with Telaria's connected-TV expertise to enable publishers to monetize across CTV, display, video, mobile, and audio formats.

Publift is a premium ad network and ad ops partner built for established digital publishers who sell ad inventory programmatically.

It sets eligibility at more than 500,000 monthly page views or over $2,000 in monthly ad revenue, and provides header bidding optimization, ad block recovery tools, and custom ad formats.

Headquarters

New York, United States

Dublin, Ireland

Website

magnite.com #297

publift.com #732,597

Pricing

Revenue share80%

Popularity

Determined by the number of sites using each technology.

Magnite advertising technology is 9 times more popular than Publift.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Magnite is more popular in the United States, the United Kingdom, and Germany, while Publift is more popular in Australia, Egypt, and Thailand.

United States

United Kingdom

Germany

Turkey

France

Canada

Australia

Italy

Japan

Spain