🆚 Magnite vs. Smaato
- 📈 Magnite is much more popular than Smaato.
- 🌍 Magnite is more popular in all countries.
- ⭐ Smaato is particularly popular in Turkey.
Statistics based on 3.3M+ analyzed websites. About this data
MagniteType
Advertising technology
Advertising technology
About
Magnite is an omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.
It combines Rubicon's programmatic exchange capability with Telaria's connected-TV expertise to enable publishers to monetize across CTV, display, video, mobile, and audio formats.
Smaato is a programmatic advertising platform that provides a free ad server and monetization solution.
Headquarters
New York, United States
New York, United States
Categories
Advertising › Rank #21
Advertising › Rank #84
Popularity
Determined by the number of sites using each technology.
Magnite advertising technology is 6 times more popular than Smaato.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Magnite is more popular than Smaato in all countries.
United States
Turkey
United Kingdom
Germany
France
Canada
Italy
Japan
Spain
Sweden
Awards
- ⭐ 10th most popular in Sweden in the Advertising category.
- 🔥 12nd most popular in Canada in the Advertising category.
- 🔥 13rd most popular in Turkey in the Advertising category.
- 🔥 15th most popular in the Czech Republic in the Advertising category.
- 🔥 16th most popular in the United Kingdom in the Advertising category.
- 🔥 19th most popular in Turkey in the Advertising category.
- ⬆️ 47th most popular in Germany in the Advertising category.
- ⬆️ 53rd most popular in Poland in the Advertising category.
- ⬆️ 54th most popular in Italy in the Advertising category.
- ⬆️ 63rd most popular in France in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Magnite is more popular than Smaato in all market segments.
General News
Online Shopping
Sports
Blogs/Wiki
Business
Entertainment
Marketing/Merchandising
Fashion/Beauty
Finance/Banking
Travel
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
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The Trade Desk
AdRoll🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.