🆚 Mailchimp vs. PushOwl

Compare technologies based on real-world usage data *

📈 Mailchimp is much more popular than PushOwl.
🌍 Mailchimp is more popular in all countries.

Mailchimp

PushOwl

Type

Email marketing platform

Push notification platform

About

Mailchimp is a marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

It offers advanced audience segmentation and behavioral targeting, automated customer-journey workflows such as welcome emails, abandoned cart reminders, and post-purchase follow-ups, and API-based transactional emails with a reported delivery rate of over 99 percent.

PushOwl is an omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging.

It supports automated campaigns for abandoned carts, back-in-stock and price-drop alerts, welcome and browse-abandonment messages, customer segmentation based on behavior, performance analytics, and customizable opt-in widgets.

Headquarters

Atlanta, Georgia, United States

Paris, France

Website

mailchimp.com #3,405

pushowl.com #594,316

Pricing

Email MarketingFree version ✔️Max. emails: 1K monthly or 500 daily
Essentials (5K+ emails)$13+/month
Standard (6K+ emails)$20+/month
Premium (7.5K+ emails)$350+/month

Transactional Email1–500K emails$20/25K emails
500K-1M emails$18/25K emails
1M-2M emails$16/25K emails
2M-3M emails$14/25K emails
3M-4M emails$12/25K emails
4M+ emails$10/25K emails

SMS Marketing (available in 12 countries, requires the Essentials plan or higher)Price per SMS varies by country

Free version ✔️Basic Bundle: 500 emails and 500 web push per month

Plus Bundle
(500+ emails, 10K+ web push)$19+/month

Power Bundle
(500+ emails, 25K+ web push)$79+/month

SMS$10/1K credits