🆚 Mailchimp vs. RD Station

Compare technologies based on real-world usage data *

📈 Mailchimp is much more popular than RD Station.
🌎 Mailchimp is more popular in the United States, the United Kingdom, and Australia.
🌎 RD Station is more popular in Brazil.

Mailchimp

RD Station

Type

Email marketing platform

Marketing automation platform

About

Mailchimp is a marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

It offers advanced audience segmentation and behavioral targeting, automated customer-journey workflows such as welcome emails, abandoned cart reminders, and post-purchase follow-ups, and API-based transactional emails with a reported delivery rate of over 99 percent.

RD Station is a Brazilian digital marketing platform that helps businesses manage campaigns, create landing pages, send emails, engage visitors, and track leads.

Headquarters

Atlanta, Georgia, United States

Florianópolis, Santa Catarina, Brazil

Website

mailchimp.com #3,405

rdstation.com #8,783

Pricing

Email MarketingFree version ✔️Max. emails: 1K monthly or 500 daily
Essentials (5K+ emails)$13+/month
Standard (6K+ emails)$20+/month
Premium (7.5K+ emails)$350+/month

Transactional Email1–500K emails$20/25K emails
500K-1M emails$18/25K emails
1M-2M emails$16/25K emails
2M-3M emails$14/25K emails
3M-4M emails$12/25K emails
4M+ emails$10/25K emails

SMS Marketing (available in 12 countries, requires the Essentials plan or higher)Price per SMS varies by country

Free version ❌

Light$18+/month

Basic$78+/month

Pro$281+/month