🆚 Mailchimp vs. Substack

Compare technologies based on real-world usage data *

📈 Mailchimp is much more popular than Substack.
🌍 Mailchimp is more popular in all countries.

Mailchimp

Substack

Type

Email marketing platform

Social media platform

About

Mailchimp is a marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

It offers advanced audience segmentation and behavioral targeting, automated customer-journey workflows such as welcome emails, abandoned cart reminders, and post-purchase follow-ups, and API-based transactional emails with a reported delivery rate of over 99 percent.

Substack is a social media platform for writers and journalists that supports subscription newsletters and monetization.

Headquarters

Atlanta, Georgia, United States

San Francisco, California, United States

Website

mailchimp.com #1,226

substack.com #429

Pricing

Email MarketingFree version ✔️Max. emails: 1K monthly or 500 daily
Essentials (5K+ emails)$13+/month
Standard (6K+ emails)$20+/month
Premium (7.5K+ emails)$350+/month

Transactional Email1–500K emails$20/25K emails
500K-1M emails$18/25K emails
1M-2M emails$16/25K emails
2M-3M emails$14/25K emails
3M-4M emails$12/25K emails
4M+ emails$10/25K emails

SMS Marketing (available in 12 countries, requires the Essentials plan or higher)Price per SMS varies by country

For writersPlatform fee10%
Payment processingBilling fee0.7%
Credit card fee2.9% + $0.30 per transaction fee

For readersFree version ✔️
Set by writers