🆚 Microsoft Advertising vs. Sovrn
- 📈 Microsoft Advertising is much more popular than Sovrn.
- 🌎 Microsoft Advertising is more popular in the United States, the United Kingdom, and Germany.
- 🌍 Sovrn is more popular in Iran.
Statistics based on 3.7M+ analyzed websites. About this data
Type
Advertising technology
Advertising technology
About
Microsoft Advertising is a pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.
It supports keyword-based search campaigns, native and display ads, 
LinkedIn profile targeting for professional attributes, automated bidding strategies, and offline and online conversion tracking via the 
Universal Event Tracking tag.
Sovrn is a programmatic advertising and publisher platform.
Headquarters
Redmond, Washington, United States
Boulder, Colorado, United States
Categories
Advertising › Rank #5
Advertising › Rank #42
Popularity
Determined by the number of sites using each technology.
Microsoft Advertising technology is 19 times more popular than Sovrn.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Microsoft Advertising is more popular in the United States, the United Kingdom, and Germany, while Sovrn is more popular in Iran.
United States
United Kingdom
Germany
France
Netherlands
Canada
Australia
Spain
Poland
Italy
Awards
- 🥉 Third most popular in the United States in the Advertising category.
- 🥉 Third most popular in the Czech Republic in the Advertising category.
- 🥉 Third most popular in China in the Advertising category.
- 🥉 Third most popular in Hong Kong in the Advertising category.
- ⭐ 4th most popular in the United Kingdom in the Advertising category.
- ⬆️ 22nd most popular in Japan in the Advertising category.
- ⬆️ 26th most popular in Turkey in the Advertising category.
- ⬆️ 39th most popular in the United States in the Advertising category.
- ⬆️ 41st most popular in France in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Microsoft Advertising is more popular than Sovrn in all market segments.
Online Shopping
Business
Marketing/Merchandising
Fashion/Beauty
General News
Travel
Internet Services
Finance/Banking
Software/Hardware
Health
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,718,585 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.