🆚 Microsoft Clarity vs. Umami

Compare technologies based on real-world usage data *

📈 Microsoft Clarity is much more popular than Umami.
🌎 Microsoft Clarity is more popular in the United States, the United Kingdom, and India.
🌍 Umami is more popular in Turkmenistan, Bhutan, and Palau.

Microsoft Clarity

Umami

Type

Web analytics tool

About

Clarity is a free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.

It provides heatmaps for clicks and scrolls, unlimited session recordings with frustration metrics such as rage and dead clicks, an insights dashboard with filters by device and referrer, AI-driven summaries of recordings and heatmap trends, and native integration with Google Analytics.

Umami is an open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data.

It offers cookieless tracking, real-time dashboards, custom event tracking, multi-site support, full self-hosting with complete data ownership, and advanced segmentation and cohort analysis tools available since version 3.

Headquarters

Redmond, Washington, United States

San Francisco, California, United States

Website

clarity.microsoft.com

umami.is #98,615

Pricing

Free ✔️

Free version ✔️Open source

Umami CloudFree version ✔️3 websites, 100K events per month
Pro (1M events)$20/month
EnterpriseCustom

Popularity

Determined by the number of sites using each technology.

The Microsoft Clarity web analytics tool is 21 times more popular than Umami.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Microsoft Clarity is more popular in the United States, the United Kingdom, and India, while Umami is more popular in Turkmenistan, Bhutan, and Palau.

United States

United Kingdom

India

Japan

Brazil

Germany

Australia

France

Netherlands

Spain