🆚 Microsoft Invest vs. Outbrain

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Microsoft Invest is a a demand side ad management platform with full buy-side capabilities.

Outbrain is a content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites.

It uses AI-driven targeting to deliver native ads and personalized content recommendations, supports multiple ad formats including native, carousel, video and app install ads, offers audience segmentation and real-time optimization, and serves billions of impressions monthly across more than 55 countries.

Headquarters

Redmond, Washington, United States
New York, United States

Website

Pricing

Revenue share70%

Categories

Advertising › Rank #15
Advertising › Rank #22

Popularity

Determined by the number of sites using each technology.

Microsoft Invest advertising technology is 1.9 times more popular than Outbrain.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Microsoft Invest is more popular in the United States, the United Kingdom, and France, while Outbrain is more popular in Germany, Italy, and Israel.
United States
United Kingdom
Germany
France
Turkey
Italy
Spain
Australia
Netherlands
Israel

Awards

Popularity by domain category

Determined by the number of sites in each category.

Microsoft Invest is more popular among sites focused on business, online shopping, and general news, while Outbrain is more commonly used on sports sites.
Business
Online Shopping
General News
Marketing/Merchandising
Blogs/Wiki
Finance/Banking
Sports
Fashion/Beauty
Entertainment
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.