🆚 Microsoft Invest vs. OpenX
- 📈 Microsoft Invest is noticeably more popular than OpenX.
- 🌎 Microsoft Invest is more popular in the United States, the United Kingdom, and Germany.
- 🌍 OpenX is more popular in Poland, Russia, and Bulgaria.
Statistics based on 3.3M+ analyzed websites. About this data
Microsoft Invest
OpenXType
Advertising technology
Advertising technology
About
Microsoft Invest is a a demand side ad management platform with full buy-side capabilities.
OpenX is a programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.
It operates a real-time bidding exchange with header bidding support, offers private marketplaces and deal management, provides fraud prevention and quality controls, supports CTV and OTT monetization, and includes yield optimization and API access.
Headquarters
Redmond, Washington, United States
Pasadena, California, United States
Categories
Advertising › Rank #15
Advertising › Rank #23
Popularity
Determined by the number of sites using each technology.
Microsoft Invest advertising technology is 1.9 times more popular than OpenX.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Microsoft Invest is more popular in the United States, the United Kingdom, and Germany, while OpenX is more popular in Poland, Russia, and Bulgaria.
United States
United Kingdom
Germany
France
Turkey
Spain
Italy
Netherlands
Poland
Australia
Awards
- ⭐ 8th most popular in Finland in the Advertising category.
- ⭐ 8th most popular in Norway in the Advertising category.
- ⭐ 10th most popular in Turkey in the Advertising category.
- 🔥 11st most popular in France in the Advertising category.
- 🔥 11st most popular in the Netherlands in the Advertising category.
- 🥉 Third most popular in Macedonia in the Advertising category.
- 🔥 11st most popular in Slovakia in the Advertising category.
- 🔥 12nd most popular in Ukraine in the Advertising category.
- 🔥 15th most popular in Bulgaria in the Advertising category.
- 🔥 16th most popular in the Czech Republic in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Microsoft Invest is more popular among sites focused on general news, business, and online shopping, while OpenX is more commonly used on games and portal sites sites.
General News
Business
Online Shopping
Marketing/Merchandising
Blogs/Wiki
Entertainment
Finance/Banking
Fashion/Beauty
Travel
Health
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
The Trade Desk
AdRoll
Magnite🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.