🆚 Nielsen vs. Simpli.fi
- 📈 Simpli.fi is four times more popular than Nielsen.
- 🌎 Simpli.fi is more popular in the United States, Canada, and the United Kingdom.
- 🌍 Nielsen is more popular in Italy, Germany, and Australia.
Statistics based on 3.3M+ analyzed websites. About this data
Type
Data management platform
Advertising technology
About
The Nielsen DMP is a core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation.
Simpli.fi is a programmatic DSP and DMP platform offering solutions for CTV, addressable, geo-fencing, mobile, display, native, audio and social advertising.
Headquarters
New York, United States
Fort Worth, Texas, United States
Pricing
Free version ❌
Custom
Free version ❌
$10,000+/month
Categories
Popularity
Determined by the number of sites using each technology.
Simpli.fi advertising technology is 4 times more popular than Nielsen.
Total websites
Market share
DMP
Popularity by country
Determined by the number of sites detected from each country.
Simpli.fi is more popular in the United States, Canada, and the United Kingdom, while Nielsen is more popular in Italy, Germany, and Australia.
United States
Italy
Canada
United Kingdom
Germany
Australia
New Zealand
Russia
Spain
France
Awards
- 🥈 Second most popular in Italy in the DMP category.
- 🥈 Second most popular in New Zealand in the DMP category.
- 🥉 Third most popular in Australia in the DMP category.
- 🥉 Third most popular in Russia in the DMP category.
- ⭐ 5th most popular in Germany in the DMP category.
- 🥇 Most popular in the United States in the DMP category.
- 🥇 Most popular in Canada in the DMP category.
- ⭐ 10th most popular in the United States in the Advertising category.
- ⭐ 10th most popular in Canada in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Simpli.fi is more popular among sites focused on business, marketing and merchandising, and education and reference, while Nielsen is more commonly used on general news and blogs and wiki sites.
Business
Marketing/Merchandising
Education/Reference
General News
Health
Entertainment
Online Shopping
Finance/Banking
Real Estate
Sports
Top sites
Top-ranked sites that use these technologies.
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MediaMath🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.