🆚 oEmbed vs. Product Ontology
- 📈 oEmbed is much more popular than Product Ontology.
- 🌍 oEmbed is more popular in all countries.
oEmbedType
About
oEmbed is an open format that allows websites to embed representations of external URLs such as videos, images, and posts from third-party services.
It defines a simple API that returns structured metadata in 
JSON or 
XML for generating content previews, and supports multiple content types including video, photo, link, and rich embeds.
The Product Types Ontology is an e-commerce classification vocabulary that provides standardized definitions for product and service types used in structured data markup.
It contains around 300,000 product and service type definitions organized in a hierarchical taxonomy, extends the Schema.org and 
GoodRelations vocabularies, and enables merchants and marketplaces to describe product semantics more precisely for search engines, catalogs, and commerce applications.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥈 Second most popular in El Salvador in the Semantic Markup category.
- 🥈 Second most popular in Zimbabwe in the Semantic Markup category.
- 🥈 Second most popular in Jamaica in the Semantic Markup category.
- 🥈 Second most popular in Zambia in the Semantic Markup category.
- 🥈 Second most popular in Ethiopia in the Semantic Markup category.
- 🔥 11st most popular in the United States in the Semantic Markup category.
- 🔥 11st most popular in Australia in the Semantic Markup category.
- 🔥 11st most popular in Denmark in the Semantic Markup category.
- 🔥 12nd most popular in the United Kingdom in the Semantic Markup category.
- 🔥 12nd most popular in Canada in the Semantic Markup category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Open Graph
Twitter Cards
JSON-LD
SearchAction🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,531,690 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.