🆚 Omnisend vs. Salesforce Marketing Cloud

Compare technologies based on real-world usage data *

Type

Marketing automation platform
Marketing automation platform

About

Omnisend is a marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface.

It offers a drag-and-drop email and SMS campaign builder, dynamic customer segmentation based on behavior or purchase history, pre-built automation workflows like abandoned-cart recovery or welcome series, real-time analytics, and integrates with major e-commerce platforms such as Shopify, BigCommerce, WooCommerce, Wix, PrestaShop, Ecwid, and nopCommerce.

Salesforce Marketing Cloud is a cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

It provides real-time journey orchestration and personalization, cross-channel campaign automation, customer data unification and segmentation via a central platform, AI-driven optimization and predictive scoring, mobile and SMS messaging, and tools for loyalty and audience activation.

Headquarters

London, United Kingdom
San Francisco, California, United States

Website

Pricing

Free version ✔️250 contacts, 500 emails, 500 web pushes per month
Standard
(1,000+ contacts)
$20+/month
Pro
(2,500+ contacts)
$59+/month
Price per SMS
USA$0.015
Canada$0.025
UK$0.082
Germany$0.15
Free version ❌
Marketing Cloud
Starter$25/user/month
Growth Edition$18,000/year
Advanced Edition$39,000/year
Add-ons
Salesforce Personalization$96,000/year
Marketing Intelligence$120,000/year
Loyalty Management$240,000/year

Categories

Marketing Automation › Rank #11
Marketing Automation › Rank #5
Push Notifications › Rank #5
Push Notifications › Rank #4
CDP › Rank #4
Personalization › Rank #4

Popularity

Determined by the number of sites using each technology.

The Salesforce Marketing Cloud platform is 2 times more popular than Omnisend.
Total websites

Market share

Marketing Automation
Push Notifications

Popularity by country

Determined by the number of sites detected from each country.

Salesforce Marketing Cloud is more popular in the United States, the United Kingdom, and Japan, while Omnisend is more popular in Lithuania, India, and South Africa.
United States
United Kingdom
Japan
Australia
Lithuania
Germany
Canada
France
Spain
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Salesforce Marketing Cloud is more popular among sites focused on business, marketing and merchandising, and software and hardware, while Omnisend is more commonly used on online shopping sites.
Business
Online Shopping
Marketing/Merchandising
Software/Hardware
Fashion/Beauty
Finance/Banking
Education/Reference
Health
Internet Services
Real Estate

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#7,673
#26,289
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.