🆚 OpenX vs. Sovrn
- 📈 OpenX is twice as popular as Sovrn.
- 🌎 OpenX is more popular in the United States, Germany, and the United Kingdom.
- 🌍 Sovrn is more popular in Turkey, Japan, and Vietnam.
Statistics based on 3.3M+ analyzed websites. About this data
OpenXType
Advertising technology
Advertising technology
About
OpenX is a programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.
It operates a real-time bidding exchange with header bidding support, offers private marketplaces and deal management, provides fraud prevention and quality controls, supports CTV and OTT monetization, and includes yield optimization and API access.
Sovrn is a programmatic advertising and publisher platform.
Headquarters
Pasadena, California, United States
Boulder, Colorado, United States
Categories
Advertising › Rank #23
Advertising › Rank #42
Popularity
Determined by the number of sites using each technology.
OpenX advertising technology is 2.1 times more popular than Sovrn.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
OpenX is more popular in the United States, Germany, and the United Kingdom, while Sovrn is more popular in Turkey, Japan, and Vietnam.
United States
Turkey
Germany
United Kingdom
Japan
France
Poland
Spain
Russia
Italy
Awards
- 🥉 Third most popular in Macedonia in the Advertising category.
- 🔥 11st most popular in Slovakia in the Advertising category.
- 🔥 12nd most popular in Ukraine in the Advertising category.
- 🔥 15th most popular in Bulgaria in the Advertising category.
- 🔥 16th most popular in the Czech Republic in the Advertising category.
- ⭐ 9th most popular in Vietnam in the Advertising category.
- 🔥 20th most popular in Japan in the Advertising category.
- ⬆️ 24th most popular in Turkey in the Advertising category.
- ⬆️ 24th most popular in Romania in the Advertising category.
- ⬆️ 27th most popular in Russia in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
OpenX is more popular than Sovrn in all market segments.
General News
Blogs/Wiki
Business
Entertainment
Online Shopping
Marketing/Merchandising
Sports
Fashion/Beauty
Travel
Health
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
Magnite
Nexxen🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.