🆚 Oracle Eloqua vs. Salesforce Marketing Cloud

Compare technologies based on real-world usage data *

Type

Marketing automation platform
Marketing automation platform

About

Oracle Eloqua is a marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns.

It offers multichannel campaign management, lead scoring and routing, asset creation such as emails, landing pages, and forms, advanced audience segmentation and data-driven targeting, real-time analytics, and more than 500 prebuilt integrations available through the Oracle Marketing AppCloud.

Salesforce Marketing Cloud is a cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

It provides real-time journey orchestration and personalization, cross-channel campaign automation, customer data unification and segmentation via a central platform, AI-driven optimization and predictive scoring, mobile and SMS messaging, and tools for loyalty and audience activation.

Headquarters

Austin, Texas, United States
San Francisco, California, United States

Website

Pricing

Free version ❌
Eloqua Marketing Basic
(10,000+ contacts)
$24,000+/year
Eloqua Marketing Standard
(10,000+ contacts)
$48,000+/year
Eloqua Marketing Enterprise
(500,000+ contacts)
$350,400+/year
Free version ❌
Marketing Cloud
Starter$25/user/month
Growth Edition$18,000/year
Advanced Edition$39,000/year
Add-ons
Salesforce Personalization$96,000/year
Marketing Intelligence$120,000/year
Loyalty Management$240,000/year

Categories

Marketing Automation › Rank #17
Marketing Automation › Rank #5
CDP › Rank #4
Personalization › Rank #4
Push Notifications › Rank #4

Popularity

Determined by the number of sites using each technology.

The Salesforce Marketing Cloud platform is 4 times more popular than Oracle Eloqua.
Total websites

Market share

Marketing Automation

Popularity by country

Determined by the number of sites detected from each country.

Salesforce Marketing Cloud is more popular in the United States, Japan, and the United Kingdom, while Oracle Eloqua is more popular in Singapore, Mauritius, and Oman.
United States
Japan
United Kingdom
Australia
Germany
France
Canada
Spain
Italy
Netherlands

Awards

Popularity by domain category

Determined by the number of sites in each category.

Salesforce Marketing Cloud is more popular among sites focused on business, marketing and merchandising, and online shopping, while Oracle Eloqua is more commonly used on sports sites.
Business
Marketing/Merchandising
Online Shopping
Finance/Banking
Software/Hardware
Education/Reference
Health
Internet Services
Fashion/Beauty
Real Estate

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#435
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.