🆚 Salesforce Marketing Cloud vs. Tealium

Compare technologies based on real-world usage data *

Type

Marketing automation platform
Tag manager

About

Salesforce Marketing Cloud is a cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

It provides real-time journey orchestration and personalization, cross-channel campaign automation, customer data unification and segmentation via a central platform, AI-driven optimization and predictive scoring, mobile and SMS messaging, and tools for loyalty and audience activation.

Tealium is an enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline.

It features a tag manager with extensions for data collection and consent enforcement, a universal data layer and real-time event streaming, identity resolution and audience building, built-in privacy and governance controls for regulations such as GDPR and HIPAA, and an integration ecosystem with more than 1,300 pre-built connectors.

Headquarters

San Francisco, California, United States
San Diego, California, United States

Website

Pricing

Free version ❌
Marketing Cloud
Starter$25/user/month
Growth Edition$18,000/year
Advanced Edition$39,000/year
Add-ons
Salesforce Personalization$96,000/year
Marketing Intelligence$120,000/year
Loyalty Management$240,000/year
Free version ❌
$150,000+/year

Categories

Marketing Automation › Rank #5
CDP › Rank #4
CDP › Rank #5
Personalization › Rank #4
Push Notifications › Rank #4
Tag Managers › Rank #3

Popularity

Determined by the number of sites using each technology.

The Salesforce Marketing Cloud platform is 1.2 times more popular than Tealium.
Total websites

Market share

CDP

Popularity by country

Determined by the number of sites detected from each country.

Salesforce Marketing Cloud is more popular in Japan, the United Kingdom, and Australia, while Tealium is more popular in the United States, Germany, and Italy.
United States
Japan
United Kingdom
Australia
Germany
France
Canada
Spain
Italy
Switzerland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Salesforce Marketing Cloud is more popular among sites focused on business, online shopping, and software and hardware, while Tealium is more commonly used on marketing and merchandising, finance and banking, and motor vehicles sites.
Business
Marketing/Merchandising
Online Shopping
Finance/Banking
Software/Hardware
Health
Education/Reference
Motor Vehicles
Internet Services
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Name
Rank
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See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.