🆚 Salesforce Marketing Cloud vs. Webtrends Optimize

Compare technologies based on real-world usage data *

Type

Marketing automation platform
A/B testing tool

About

Salesforce Marketing Cloud is a cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

It provides real-time journey orchestration and personalization, cross-channel campaign automation, customer data unification and segmentation via a central platform, AI-driven optimization and predictive scoring, mobile and SMS messaging, and tools for loyalty and audience activation.

Webtrends Optimize is an enterprise-grade A/B testing and personalisation platform using conversion rate optimisation tools.

Headquarters

San Francisco, California, United States
Egham, United Kingdom

Website

Pricing

Free version ❌
Marketing Cloud
Starter$25/user/month
Growth Edition$18,000/year
Advanced Edition$39,000/year
Add-ons
Salesforce Personalization$96,000/year
Marketing Intelligence$120,000/year
Loyalty Management$240,000/year
Free tier ✔️For websites with less than 10,000 sessions per month
$179+/month

Categories

Marketing Automation › Rank #5
CDP › Rank #4
Personalization › Rank #4
Personalization › Rank #43
Push Notifications › Rank #4
A/B Testing › Rank #33

Popularity

Determined by the number of sites using each technology.

The Salesforce Marketing Cloud platform is 25 times more popular than Webtrends Optimize.
Total websites

Market share

Personalization

Popularity by country

Determined by the number of sites detected from each country.

Salesforce Marketing Cloud is more popular than Webtrends Optimize in all countries.
United States
United Kingdom
Japan
Australia
Germany
Canada
France
Spain
Italy
Netherlands

Awards

Popularity by domain category

Determined by the number of sites in each category.

Salesforce Marketing Cloud is more popular than Webtrends Optimize in all market segments.
Business
Marketing/Merchandising
Online Shopping
Software/Hardware
Finance/Banking
Education/Reference
Health
Internet Services
Fashion/Beauty
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#1,396
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.