🆚 SAP Customer Data Platform vs. Segment

📈 Segment is four times more popular than SAP Customer Data Platform.
🌎 Segment is more popular in the United States, the United Kingdom, and France.
🌍 SAP Customer Data Platform is more popular in Spain, Switzerland, and Italy.

Statistics based on 3.3M+ analyzed websites. About this data

SAP Customer Data Platform

Segment

Type

Customer data platform

About

The SAP Customer Data Platform (formerly Gigya) is a real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources.

Twilio Segment is a customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources.

It centralizes event and trait data with real-time ingestion, enforces consistent schemas and identity resolution across systems, supports over 300 built-in destinations and sources for analytics, marketing and data warehouses, and enables data transformation and filtering before delivery.

Headquarters

Walldorf, Baden-Württemberg, Germany

San Francisco, California, United States

Website

sap.com #455

twilio.com/en-us/segment #4,645

Pricing

Free version ❌

$140,000+/year

ConnectionsFree version ✔️1K visitors/month
Team$120+/month

CDPCustom

Popularity

Determined by the number of sites using each technology.

The Segment CDP is 4 times more popular than SAP Customer Data Platform.

Total websites

Market share

CDP

Popularity by country

Determined by the number of sites detected from each country.

Segment is more popular in the United States, the United Kingdom, and France, while SAP Customer Data Platform is more popular in Spain, Switzerland, and Italy.

United States

United Kingdom

France

Spain

Germany

Australia

Canada

Switzerland

Italy

Netherlands

Awards

⭐ 7th most popular in Switzerland in the CDP category.
⭐ 8th most popular in Spain in the CDP category.
⭐ 8th most popular in Italy in the CDP category.
⭐ 8th most popular in Belgium in the CDP category.
⭐ 9th most popular in the United Kingdom in the CDP category.

🥉 Third most popular in the United Arab Emirates in the CDP category.
⭐ 6th most popular in the United States in the CDP category.
⭐ 6th most popular in Canada in the CDP category.

Popularity by domain category

Determined by the number of sites in each category.

Segment is more popular among sites focused on business, marketing and merchandising, and online shopping, while SAP Customer Data Platform is more commonly used on general news and motor vehicles sites.

Business

Marketing/Merchandising

Online Shopping

Internet Services

Health

Fashion/Beauty

General News

Software/Hardware

Finance/Banking

Sports

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#224

#455

#1,150

#1,167

#1,268

Name

Rank

#178

#284

#1,092

#1,119