⚡ Customer Data Platforms in Belgium

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

Belgium is a Western European country with a population of over 12 million people.

According to our data, customer data platforms are used on 3% of websites from Belgium.

Statistics based on 31K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CDPs in Belgium in 2026, based on market share.

The most popular is Klaviyo with a share of 28.5%, followed by Adobe Experience Platform with 25% and Salesforce Marketing Cloud with 10.8%.

Klaviyo 28.5%
Adobe Experience Platform 25%
Salesforce Marketing Cloud 10.8%
Snowplow 7.8%
Tealium 6.4%
Optimizely 5.3%
Emarsys 3.6%
SAP Customer Data Platform 3.5%
Bloomreach 3.4%
Acquia 2.7%
Segment 2.7%
BlueConic 2.4%
Epsilon 1.6%
Spotler Activate 1.5%
SALESmanago 1.3%

🚀 Highlights

Here is a list of the top CDPs that are more popular in Belgium than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Salesforce Marketing Cloud ^(-1)
6. Optimizely ^(-1)
7. Emarsys ^(-8)
8. SAP Customer Data Platform ^(-5)
9. Bloomreach ^(-2)
12. BlueConic ^(-4)
14. Spotler Activate ^(-16)
16. Commanders Act ^(-4)
17. Custobar ^(-21)
20. Selligent ^(-17)

✨ Best CDPs

Below is a more detailed list of the top 25 of the 43 CDPs used on sites from Belgium, ranked by their market share.

Rank	Name	Market share
1	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	28.5%
2	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	25%
3	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	10.8%
4	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	7.8%
5	Tealium San Diego, California, United States An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline. $150,000+/year	6.4%
6	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	5.3%
7	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	3.6%
8	SAP Customer Data Platform Walldorf, Baden-Württemberg, Germany An enterprise customer data platform that unifies customer data from sales, service, commerce, and ERP systems into real-time profiles. $140,000+/year	3.5%
9	Bloomreach Mountain View, California, United States A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping. $$$	3.4%
10	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	2.7%
11	Segment San Francisco, California, United States A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources. Free$120+/month	2.7%
12	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies first-party customer data into real-time profiles and uses AI agents to choose and execute personalized marketing actions. $$$	2.4%
13	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	1.6%
14	Spotler Activate The Hague, Netherlands A customer data platform for medium-sized B2B and B2C marketing teams that centralizes data from different sources and uses it to create optimized and personalized marketing campaigns. €650+/month	1.5%
15	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	1.3%
16	Commanders Act Paris, France A cookieless customer data and enterprise tag management platform that collects, normalizes, enriches, validates, and activates first-party customer data in real time. $$$	1.2%
17	Custobar Espoo, Finland A European customer data and marketing automation platform for retail, e-commerce, and B2C companies that combines online and offline customer data into unified profiles. €548+/month	1%
18	Rudderstack San Francisco, California, United States A warehouse-native, developer-focused customer data platform available in open-source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers. FreeOpen source$550+/month	1%
19	Insider One Istanbul, Turkey An agentic customer engagement platform that unifies customer data, predicts customer behavior, and orchestrates campaigns across more than 12 channels. $4,800+/month	0.9%
20	Selligent New York, United States An omnichannel marketing automation platform that enables B2C brands to engage consumers across email, web, social, and SMS channels. $$$	0.6%
21	Treasure AI Mountain View, California, United States An enterprise agentic experience platform that allows users to collect, store, and analyze their data on the cloud. $8,825+/month	0.5%
22	Lytics San Francisco, California, United States A customer data platform built into the Contentstack Agentic Experience Platform that helps companies collect, unify, and activate first-party customer data from multiple sources. Free$500+/month	0.5%
23	Sitefinity Insight Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection. $$$	0.3%
24	Ortto Sydney, Australia A customer data and marketing automation platform that combines a built-in CDP, analytics, omnichannel messaging, and campaign orchestration in a single system. $199+/month	0.3%
25	Optimove	0.3%

👉 See Also

🌎 CDP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 31,873 websites from Belgium.
We currently track the presence of 71 CDPs across the web.
Of these, 43 were detected on websites from Belgium.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.