🆚 Taobao vs. Wildberries

Compare technologies based on real-world usage data *

Type

Online marketplace
Online marketplace

About

Taobao is a Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.

It hosts over a billion product listings across diverse categories, integrates personalized recommendations, live-stream shopping, user reviews and direct seller communication, and leverages Alipay payments with buyer protection.

Wildberries is a major Russian online marketplace that sells a broad range of products including clothing, footwear, electronics, home goods, beauty items, toys, groceries, and more to millions of customers across Russia and neighbouring countries.

It features a catalogue with hundreds of thousands of sellers and millions of SKUs, a large logistics network of tens of thousands of pickup points and warehouses, and AI-enhanced search and recommendation tools.

Headquarters

Hangzhou, China
Moscow, Russia

Website

Categories

Marketplaces › Rank #6
Marketplaces › Rank #32

Popularity

Determined by the number of sites using each technology.

The Taobao marketplace is 5 times more popular than Wildberries.
Total websites

Market share

Marketplaces

Popularity by country

Determined by the number of sites detected from each country.

Taobao is more popular in China, Hong Kong, and the United States, while Wildberries is more popular in Russia, Belarus, and Armenia.
China
Russia
Hong Kong
United States
Indonesia
Korea
Singapore
Taiwan
Japan
Belarus

Awards

Popularity by domain category

Determined by the number of sites in each category.

Taobao is more popular among sites focused on business, online shopping, and marketing and merchandising, while Wildberries is more commonly used on fashion and beauty, sports, and health sites.
Business
Online Shopping
Marketing/Merchandising
Blogs/Wiki
Portal Sites
Internet Services
Fashion/Beauty
Education/Reference
Forum/Bulletin Boards
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,233
#1,704
View more ➝
Name
Rank
#20,209
#22,929
#24,553
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.