🆚 Twilio vs. Zoho CPaaS

Statistics for Zoho CPaaS are still being collected and do not yet reflect its full market share.

Type

CPaaS provider

About

Twilio is a cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications.

It offers programmable APIs for SMS, MMS, WhatsApp, email, and voice calls, developer tools such as serverless functions and a drag-and-drop workflow builder, customer data capabilities through its Segment platform, and omnichannel engagement solutions including contact center software and campaign orchestration.

Zoho CPaaS, formerly ZeptoMail, is a developer-focused multi-channel communication platform for transactional email, SMS, WhatsApp messages, and voice calls.

It provides APIs for each channel, a unified console for configuration and monitoring, an agent-based segmentation model that separates message streams by purpose or application, and built-in compliance with regional SMS registration requirements such as India's DLT rules.

Headquarters

San Francisco, California, United States

Chennai, India

Website

twilio.com #488

zoho.com/cpaas/ #191

Pricing

Support Plans Production $250+/month
Business $1,500+/month
Personalized $5,000+/month

Price per SMS (outbound/inbound) USA $0.0083
Canada $0.0083
UK $0.0524/$0.0075
Germany $0.112/$0.0075

Conversations API Usage $0.05+/active user/month
Media storage $0.25+/GB/m+

Voice API (outbound calls/inbound calls, per minute) USA $0.014/$0.0085
Canada $0.014/$0.0085
UK $0.0158/$0.01
Germany $0.021/$0.01

Verify API $0.05/verification + channel fees

Lookup API Free version ✔️ Formatting and validation
Inbound caller identification $0.01/request
Identity match $0.01/request

Email $2.50/10,000 mails

SMS
(India only) $3/1,000 messages

WhatsApp Varies

Voice $1+/80 calls

Popularity

Determined by the number of sites using each technology.

Total websites

Market share

CPaaS

Popularity by country

Determined by the number of sites detected from each country.

United States

Germany

United Kingdom

Australia

Iran

France

Canada

Netherlands

Austria

Brazil

Awards

🥈 Second most popular in the United States in the CPaaS category.
🥈 Second most popular in Germany in the CPaaS category.
🔥 15th most popular in Germany in the Marketing Automation category.
⬆️ 30th most popular in the United States in the Marketing Automation category.

Popularity by domain category

Determined by the number of sites in each category.

Business

Marketing/Merchandising

Finance/Banking

Online Shopping

Internet Services

Real Estate

Health

Education/Reference

Motor Vehicles

Dating/Personals

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#488

#4,470

#5,271

#5,436

#8,086

Name

Rank

djubo.com

#171,743

idealizedai.com

Compare alternatives

Technologies with similar characteristics.

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,976,354 websites. However, data for Zoho CPaaS is still being collected and reflects a smaller subset of sites.
Statistics were last calculated on October 30, 2026.
For more details, see our methodology and disclaimer.