⚡ CRM in Bulgaria

Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers.

Bulgaria is a Southeastern European country with a population of around 6.5 million people.

According to our data, customer relationship management systems are used on 2.8% of websites from Bulgaria.

Statistics based on 14K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CRM systems in Bulgaria in 2026, based on market share.

The most popular is Zendesk with a substantial share of 51.7%, followed by HubSpot CRM with 26.1% and Brevo with 11.3%.

Zendesk 51.7%
HubSpot CRM 26.1%
Brevo 11.3%
Bitrix24 4.4%
Salesforce 3.2%
Odoo 1.5%
ActiveCampaign 1.2%
Edrone 0.7%
Daktela 0.7%
Freshsales 0.5%
Zoho CRM 0.5%
Leadhub 0.5%
Groove.cm 0.5%
Pega 0.2%
EnvyBox 0.2%

🚀 Highlights

Here is a list of the top systems that are more popular in Bulgaria than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Zendesk ^(-1)
4. Bitrix24 ^(-2)
6. Odoo ^(-2)
8. Edrone ^(-11)
9. Daktela ^(-22)
10. Freshsales ^(-10)
12. Leadhub ^(-10)
13. Groove.cm ^(-27)
14. Pega ^(-29)
17. Kommo ^(-17)

✨ Best CRM Systems

Below is a more detailed list of 18 CRM systems used on sites from Bulgaria, ranked by their market share.

Rank	Name	Market share
1	Zendesk San Francisco, California, United States A customer service and engagement platform that offers tools for omnichannel ticketing, help center self-service, AI-powered agents, workflow automation, analytics, and reporting. $19+/agent/month	51.7%
2	HubSpot CRM Cambridge, Massachusetts, United States An all-in-one relationship management platform that integrates marketing, sales, service, and operations tools around a central contact database. Free$45+/seat/month	26.1%
3	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	11.3%
4	Bitrix24 Kaliningrad, Russia A Russian multi-component collaboration, automation, sales and marketing software platform. Free$61+/month	4.4%
5	Salesforce San Francisco, California, United States A cloud-based enterprise CRM platform that helps organizations manage sales, customer service, marketing, and customer relationships. $25+/user/month	3.2%
6	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source€14.80+/user/month	1.5%
7	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	1.2%
8	Edrone Krakow, Poland A CRM and marketing automation platform designed for e-commerce businesses, combining customer data management, customer engagement, and behavioral marketing tools. $$$	0.7%
9	Daktela Prague, Czech Republic A cloud-based omnichannel CCaaS platform that combines AI chatbots, voicebots, intelligent call routing, and an integrated CRM module. €30+/user/month	0.7%
10	Freshsales San Mateo, California, United States A cloud-based customer relationship management solution that helps sales teams manage leads, contacts, and deals while automating engagement across email, phone, chat, and SMS with built-in AI assistance. Free$11+/user/month	0.5%
11	Zoho CRM Chennai, India A cloud-based customer relationship management platform for managing contacts, sales pipelines, marketing campaigns, customer support, and business workflows. $20+/user/month	0.5%
12	Leadhub Prague, Czech Republic A Czech CRM and marketing automation platform designed for e-commerce businesses, enabling them to collect subscriber contacts, engage audiences, and improve website conversion rates. Free259 CZK+/month	0.5%
13	Groove.cm Boca Raton, Florida, United States An all-in-one marketing CRM that includes drag-and-drop website, page and funnel builder, email marketing, sales and affiliate tools. $42/month	0.5%
14	Pega Waltham, Massachusetts, United States A cloud-based business process management and customer relationship management platform that helps organizations automate business processes and improve customer engagement. $100+/user/month	0.2%
15	EnvyBox Penza, Russia A suite of marketing and conversion-focused widgets for websites designed to capture leads, engage visitors, and support online sales. 840 RUB+/month	0.2%
16	HighLevel Dallas, Texas, United States An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard. $97+/month	0.2%
17	Kommo San Francisco, California, United States The global brand of amoCRM, a platform for managing sales conversations and customer relationships through messaging and other digital channels. $20.84+/user/month	0.2%
18	Tecimob Tubarão, Santa Catarina, Brazil A Brazilian website builder platform for real estate agents and brokers that provides a built-in CRM, a mobile application, and WhatsApp customer service tools. 129.90 BRL+/month	0.2%

👉 See Also

🌎 CRM in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 14,299 websites from Bulgaria.
We currently track the presence of 64 CRM systems across the web.
Of these, 18 were detected on websites from Bulgaria.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.