⚡ CRM in Germany

Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers. These systems typically consolidate customer data, track communications like emails and calls, and automate marketing campaigns.

According to our data, customer relationship management systems are used on 1.1% of websites from Germany.

⭐ Most Popular in 2025

The following chart shows the top CRM systems in Germany in 2025, based on market share.

The most popular is Brevo with an impressive share of 32%, followed by Zendesk with 25.4% and ActiveCampaign with 12.6%.

Brevo 32%
Zendesk 25.4%
ActiveCampaign 12.6%
Salesforce 9.3%
Microsoft Dynamics 365 4.8%
HubSpot CRM 3.3%
Odoo 2.9%
Pipedrive 1.8%
Vcita 1.4%
Zenchef 1.3%
Freshsales 1.2%
Zoho CRM 1%
CiviCRM 1%
Bitrix24 0.7%
Other 1.3%

🚀 Highlights

Here is a list of the top systems that are more popular in Germany than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Brevo ^(-2)
5. Microsoft Dynamics 365 ^(-2)
6. HubSpot CRM ^(-2)
7. Odoo ^(-3)
8. Pipedrive ^(-7)
9. Vcita ^(-3)
10. Zenchef ^(-3)
11. Freshsales ^(-6)
13. CiviCRM ^(-8)
15. Gist ^(-11)

✨ Best CRM Systems

Below is a more detailed list of the top 25 of the 33 CRM systems used on sites from Germany, ranked by their market share.

Rank	Name	Market share
1	BrevoParis, France A cloud-based CRM and email marketing platform.	32%
2	ZendeskSan Francisco, California, United States A powerful customer service and engagement platform with many features, including AI agents, email automation, power dialing, analytics, and a self-service portal.	25.4%
3	ActiveCampaignChicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses.	12.6%
4	SalesforceSan Francisco, California, United States A cloud-based enterprise CRM that provides a comprehensive set of tools for managing customer relationships.	9.3%
5	Microsoft Dynamics 365Redmond, Washington, United States A cloud-based suite of CRM and ERP business applications offered by Microsoft.	4.8%
6	HubSpot CRMCambridge, Massachusetts, United States An all-in-one relationship management platform that helps sales teams transform the way they do business.	3.3%
7	OdooGrand Rosière, Belgium An open source, web-based ERP system that includes CRM, eCommerce, accounting, inventory, point of sale, and project management.	2.9%
8	PipedriveNew York, United States A web-based CRM that lets you track your sales pipeline, optimize leads, manage deals with AI, and automate your entire sales process.	1.8%
9	VcitaBellevue, Washington, United States A full-featured suite of cloud solutions for small and medium businesses that includes CRM, scheduling, invoicing and payments.	1.4%
10	ZenchefParis, France A restaurant management software handling reservations, payments, and loyalty cards.	1.3%
11	FreshsalesSan Mateo, California, United States A cloud-based CRM solution packed with features and AI-enhanced capabilities.	1.2%
12	Zoho CRMChennai, India A cloud-based contact management CRM for managing data, sales, marketing, and customer support operations.	1%
13	CiviCRMSan Francisco, California, United States A web-based constituent relationship management system built by and for nonprofit organizations and NGO's.	1%
14	Bitrix24Kaliningrad, Russia A Russian multi-component collaboration, automation, sales and marketing software platform.	0.7%
15	GistNewark, Delaware, United States A complete CRM platform with live chat, email marketing automation, event tracking, knowledge base, and help desk.	0.5%
16	KustomerShort Hills, New Jersey, United States An AI-powered conversational CRM that helps businesses manage customer interactions across multiple messaging platforms, including SMS, WhatsApp, and Facebook Messenger.	0.5%
17	PegaWaltham, Massachusetts, United States A cloud-based business process management and customer relationship management platform that helps organizations automate business processes and improve customer engagement.	0.2%
18	DaktelaPrague, Czech Republic A cloud-based CCaaS platform for omnichannel contact centers, featuring AI chatbots and voicebots, intelligent call routing, and a CRM module.	0.2%
19	Agile CRMDallas, Texas, United States Customer relationship management software with marketing automation, sales pipeline, and customer service capabilities.	0.2%
20	User.comHem, France A business intelligence and marketing automation platform that includes omnichannel CRM, conversational support, and email marketing tools.	0.2%
21	NetSuiteAustin, Texas, United States A cloud-based enterprise resource planning software that includes the SuiteCommerce e-commerce solution.	0.2%
22	KeapDallas, Texas, United States A fully integrated business automation solution providing email marketing, CRM, sales automation, appointments, invoicing, and more.	0.2%
23	Groove.cmBoca Raton, Florida, United States An all-in-one marketing CRM that includes drag-and-drop website, page and funnel builder, email marketing, sales and affiliate tools.	0.2%
24	ToastBoston, Massachusetts, United States A cloud-based restaurant point-of-sale and customer relationship management system.	0.1%
25	SalesflareAntwerpen, Belgium A simple yet powerful CRM for small and medium sized businesses selling B2B.	0.1%