⚡ CRM in Germany

Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers. These systems typically consolidate customer data, track communications like emails and calls, and automate marketing campaigns.

According to our data, customer relationship management systems are used on 1.2% of websites from Germany.

⭐ Most Popular in 2025

The following chart shows the top CRM systems in Germany in 2025, based on market share.

The most popular is Brevo with an impressive share of 32.1%, followed by Zendesk with 21.3% and HubSpot CRM with 12.2%.

Brevo 32.1%
Zendesk 21.3%
HubSpot CRM 12.2%
ActiveCampaign 10.7%
Salesforce 8.3%
Microsoft Dynamics 365 5.1%
Odoo 2.6%
Pipedrive 1.6%
Vcita 1.3%
Zenchef 1.2%
Freshsales 1.1%
CiviCRM 0.9%
Zoho CRM 0.9%
Bitrix24 0.6%
Other 0.1%

🚀 Highlights

Here is a list of the top systems that are more popular in Germany than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Brevo ^(-3)
6. Microsoft Dynamics 365 ^(-2)
7. Odoo ^(-2)
8. Pipedrive ^(-6)
9. Vcita ^(-3)
10. Zenchef ^(-3)
11. Freshsales ^(-6)
12. CiviCRM ^(-11)
15. Gist ^(-13)
18. Groove.cm ^(-4)

✨ Best CRM Systems

Below is a more detailed list of the top 25 of the 35 CRM systems used on sites from Germany, ranked by their market share.

Rank	Name	Market share
1	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	32.1%
2	Zendesk San Francisco, California, United States A customer service and engagement platform that offers tools for omnichannel ticketing, help center self-service, AI-powered agents, workflow automation, analytics, and reporting. $19+/agent/month	21.3%
3	HubSpot CRM Cambridge, Massachusetts, United States An all-in-one relationship management platform that integrates marketing, sales, service, and operations tools around a central contact database. Free$45+/month	12.2%
4	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	10.7%
5	Salesforce San Francisco, California, United States A cloud-based enterprise CRM that provides a comprehensive set of tools for managing customer relationships. $25+/user/month	8.3%
6	Microsoft Dynamics 365 Redmond, Washington, United States A cloud-based suite of CRM and ERP business applications offered by Microsoft. $65+/user/month	5.1%
7	Odoo Grand Rosière, Belgium An open source, web-based ERP system that includes CRM, eCommerce, accounting, inventory, point of sale, and project management. FreeOpen source	2.6%
8	Pipedrive New York, United States A web-based CRM that lets you track your sales pipeline, optimize leads, manage deals with AI, and automate your entire sales process. $24+/seat/month	1.6%
9	Vcita Bellevue, Washington, United States A full-featured suite of cloud solutions for small and medium businesses that includes CRM, scheduling, invoicing and payments. $35+/month	1.3%
10	Zenchef Paris, France A restaurant management software handling reservations, payments, and loyalty cards. €109+/month	1.2%
11	Freshsales San Mateo, California, United States A cloud-based CRM solution packed with features and AI-enhanced capabilities. $11+/user/month	1.1%
12	CiviCRM San Francisco, California, United States A web-based constituent relationship management system built by and for nonprofit organizations and NGO's. FreeOpen source	0.9%
13	Zoho CRM Chennai, India A cloud-based contact management CRM for managing data, sales, marketing, and customer support operations. $20+/user/month	0.9%
14	Bitrix24 Kaliningrad, Russia A Russian multi-component collaboration, automation, sales and marketing software platform. Free$61+/month	0.6%
15	Gist Newark, Delaware, United States A complete CRM platform with live chat, email marketing automation, event tracking, knowledge base, and help desk. Free$29+/month	0.4%
16	Pega Waltham, Massachusetts, United States A cloud-based business process management and customer relationship management platform that helps organizations automate business processes and improve customer engagement. $100+/user/month	0.2%
17	Kustomer Short Hills, New Jersey, United States An AI-powered conversational CRM that helps businesses manage customer interactions across multiple messaging platforms, including SMS, WhatsApp, and Facebook Messenger. $89+/user/month	0.1%
18	Groove.cm Boca Raton, Florida, United States An all-in-one marketing CRM that includes drag-and-drop website, page and funnel builder, email marketing, sales and affiliate tools. $42/month	0.1%
19	Daktela Prague, Czech Republic A cloud-based CCaaS platform for omnichannel contact centers, featuring AI chatbots and voicebots, intelligent call routing, and a CRM module. €30+/user/month	0.1%
20	User.com Hem, France A business intelligence and marketing automation platform that includes omnichannel CRM, conversational support, and email marketing tools. $$$	0.1%
21	Keap Dallas, Texas, United States A fully integrated business automation solution providing email marketing, CRM, sales automation, appointments, invoicing, and more. $299+/month	0.1%
22	Zoko Bengaluru, India A WhatsApp-based messaging platform and CRM for Shopify that enables order management, upsell campaigns, abandoned cart recovery, broadcast messaging, and scalable customer support. $39.99+/month	0.09%
23	Agile CRM Dallas, Texas, United States Customer relationship management software with marketing automation, sales pipeline, and customer service capabilities. Free$14.99+/user/month	0.09%
24	Salesflare Antwerpen, Belgium A simple yet powerful CRM for small and medium sized businesses selling B2B. $35+/user/month	0.09%
25	NetSuite Austin, Texas, United States A cloud-based enterprise resource planning software that includes the SuiteCommerce e-commerce solution. $20,000+/year	0.09%

👉 See Also

🌎 CRM in other countries

Data is based on the analysis of 170,041 websites from Germany.
Statistics were last calculated on December 12, 2025.
For details, see our methodology and disclaimer.