⚡ CRM in Portugal

Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers.

Portugal is a Southern European country with a population of around 10.3 million people.

According to our data, customer relationship management systems are used on 2.3% of websites from Portugal.

⭐ Most Popular in 2026

The following chart shows the top CRM systems in Portugal in 2026, based on market share.

The most popular is Zendesk with an impressive share of 36%, followed by Brevo with 24.9% and Salesforce with 8.4%.

Zendesk 36%
Brevo 24.9%
Salesforce 8.4%
HubSpot CRM 7.8%
ActiveCampaign 7.5%
Microsoft Dynamics 365 3.6%
Odoo 3.6%
Zoho CRM 2.4%
Bitrix24 2.4%
Pipedrive 1.5%
Vcita 1.2%
Zenchef 0.9%
Kustomer 0.6%
HighLevel 0.6%
Keap 0.3%

🚀 Highlights

Here is a list of the top systems that are more popular in Portugal than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Brevo ^(-1)
3. Salesforce ^(-2)
6. Microsoft Dynamics 365 ^(-3)
7. Odoo ^(-1)
8. Zoho CRM ^(-2)
10. Pipedrive ^(-4)
11. Vcita ^(-2)
12. Zenchef ^(-3)
13. Kustomer ^(-6)
16. Freshsales ^(-4)

✨ Best CRM Systems

Below is a more detailed list of 21 CRM systems used on sites from Portugal, ranked by their market share.

Rank	Name	Market share
1	Zendesk San Francisco, California, United States A customer service and engagement platform that offers tools for omnichannel ticketing, help center self-service, AI-powered agents, workflow automation, analytics, and reporting. $19+/agent/month	36%
2	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	24.9%
3	Salesforce San Francisco, California, United States A cloud-based enterprise CRM that provides a comprehensive set of tools for managing customer relationships. $25+/user/month	8.4%
4	HubSpot CRM Cambridge, Massachusetts, United States An all-in-one relationship management platform that integrates marketing, sales, service, and operations tools around a central contact database. Free$45+/month	7.8%
5	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	7.5%
6	Microsoft Dynamics 365 Redmond, Washington, United States A cloud-based suite of CRM and ERP business applications offered by Microsoft. $65+/user/month	3.6%
7	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source	3.6%
8	Zoho CRM Chennai, India A cloud-based contact management CRM for managing data, sales, marketing, and customer support operations. $20+/user/month	2.4%
9	Bitrix24 Kaliningrad, Russia A Russian multi-component collaboration, automation, sales and marketing software platform. Free$61+/month	2.4%
10	Pipedrive New York, United States A web-based customer relationship management platform that helps sales teams track leads, manage deals, and monitor sales pipelines through a visual workflow. $24+/seat/month	1.5%
11	Vcita Bellevue, Washington, United States A full-featured suite of cloud solutions for small and medium businesses that includes CRM, scheduling, invoicing and payments. $35+/month	1.2%
12	Zenchef Paris, France A restaurant management software platform that lets restaurants handle online reservations, table management, payments, and loyalty from a centralized system. €109+/month	0.9%
13	Kustomer Short Hills, New Jersey, United States An AI-powered conversational CRM that helps businesses manage customer interactions across multiple messaging platforms, including SMS, WhatsApp, and Facebook Messenger. $89+/user/month	0.6%
14	HighLevel Dallas, Texas, United States An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard. $97+/month	0.6%
15	Keap Dallas, Texas, United States A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses. $299+/month	0.3%
16	Freshsales San Mateo, California, United States A cloud-based customer relationship management solution that helps sales teams manage leads, contacts, and deals while automating engagement across email, phone, chat, and SMS with built-in AI assistance. Free$11+/user/month	0.3%
17	User.com Hem, France A business intelligence and marketing automation platform that includes omnichannel CRM, conversational support, and email marketing tools. $$$	0.3%
18	CiviCRM San Francisco, California, United States A web-based constituent relationship management system built by and for nonprofit organizations and NGO's. FreeOpen source	0.3%
19	Kommo San Francisco, California, United States A sales CRM platform that helps businesses manage their sales funnel, track leads, and close deals. $15+/user/month	0.3%
20	Agile CRM Dallas, Texas, United States Customer relationship management software with marketing automation, sales pipeline, and customer service capabilities. Free$14.99+/user/month	0.3%
21	Edrone Krakow, Poland A CRM and marketing automation system aimed at e-commerce platforms to support online stores in their sales processes. $$$	0.3%

👉 See Also

🌎 CRM in other countries

Data is based on the analysis of 14,630 websites from Portugal.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.