⚡ CRM in Spain

Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers.

Spain is a Southern European country with a population of around 48 million people.

According to our data, customer relationship management systems are used on 3.9% of websites from Spain.

Statistics based on 101K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CRM systems in Spain in 2026, based on market share.

The most popular is HubSpot CRM with an impressive share of 38.1%, followed by Brevo with 20.4% and Zendesk with 18.5%.

HubSpot CRM 38.1%
Brevo 20.4%
Zendesk 18.5%
ActiveCampaign 10.6%
Odoo 4%
Salesforce 3.6%
Zoho CRM 2.3%
Microsoft Dynamics 365 1.9%
Pipedrive 0.9%
Keap 0.4%
Vcita 0.4%
HighLevel 0.3%
Bitrix24 0.3%
Kommo 0.3%
GA Connector 0.3%

🚀 Highlights

Here is a list of the top systems that are more popular in Spain than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Brevo ^(-1)
5. Odoo ^(-3)
7. Zoho CRM ^(-3)
8. Microsoft Dynamics 365 ^(-1)
9. Pipedrive ^(-6)
10. Keap ^(-7)
11. Vcita ^(-2)
14. Kommo ^(-20)
15. GA Connector ^(-10)
16. Kustomer ^(-5)

✨ Best CRM Systems

Below is a more detailed list of the top 25 of the 34 CRM systems used on sites from Spain, ranked by their market share.

Rank	Name	Market share
1	HubSpot CRM Cambridge, Massachusetts, United States An all-in-one relationship management platform that integrates marketing, sales, service, and operations tools around a central contact database. Free$45+/seat/month	38.1%
2	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	20.4%
3	Zendesk San Francisco, California, United States A customer service and engagement platform that offers tools for omnichannel ticketing, help center self-service, AI-powered agents, workflow automation, analytics, and reporting. $19+/agent/month	18.5%
4	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	10.6%
5	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source€14.80+/user/month	4%
6	Salesforce San Francisco, California, United States A cloud-based enterprise CRM platform that helps organizations manage sales, customer service, marketing, and customer relationships. $25+/user/month	3.6%
7	Zoho CRM Chennai, India A cloud-based customer relationship management platform for managing contacts, sales pipelines, marketing campaigns, customer support, and business workflows. $20+/user/month	2.3%
8	Microsoft Dynamics 365 Redmond, Washington, United States A cloud-based suite of CRM and ERP applications that unifies customer relationship management and enterprise resource planning processes on a single platform. $65+/user/month	1.9%
9	Pipedrive New York, United States A web-based customer relationship management platform that helps sales teams track leads, manage deals, and monitor sales pipelines through a visual workflow. $24+/seat/month	0.9%
10	Keap Dallas, Texas, United States A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses. $299+/month	0.4%
11	Vcita Bellevue, Washington, United States A cloud-based business management platform for small and medium-sized businesses that combines CRM, online scheduling, invoicing, payments, and client communication tools. $35+/month	0.4%
12	HighLevel Dallas, Texas, United States An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard. $97+/month	0.3%
13	Bitrix24 Kaliningrad, Russia A Russian multi-component collaboration, automation, sales and marketing software platform. Free$61+/month	0.3%
14	Kommo San Francisco, California, United States The global brand of amoCRM, a platform for managing sales conversations and customer relationships through messaging and other digital channels. $20.84+/user/month	0.3%
15	GA Connector Warsaw, Poland A platform that enables the exchange of data between Google Analytics and CRM systems, with integrations for Salesforce, Microsoft Dynamics, Zoho CRM, Pipedrive, and others. $125+/month	0.3%
16	Kustomer Short Hills, New Jersey, United States An AI-powered conversational CRM that helps businesses manage customer interactions across multiple messaging platforms, including SMS, WhatsApp, and Messenger. $89+/user/month	0.2%
17	Gist Newark, Delaware, United States A complete CRM platform with live chat, email marketing automation, event tracking, knowledge base, and help desk. Free$29+/month	0.2%
18	Zoko Bengaluru, India A WhatsApp-based messaging platform and CRM for Shopify that enables order management, upsell campaigns, abandoned cart recovery, broadcast messaging, and scalable customer support. $49.99+/month	0.2%
19	Ontraport Santa Barbara, California, United States A CRM and automation platform with email and SMS automation, web forms, payments, memberships, marketing tracking and partner programs. $29+/month	0.1%
20	Agile CRM Dallas, Texas, United States Customer relationship management software with marketing automation, sales pipeline, and customer service capabilities. Free$14.99+/user/month	0.1%
21	CiviCRM San Francisco, California, United States An open-source web-based constituent relationship management system developed specifically for nonprofit organizations and NGOs. FreeOpen source	0.08%
22	Edrone Krakow, Poland A CRM and marketing automation platform designed for e-commerce businesses, combining customer data management, customer engagement, and behavioral marketing tools. $$$	0.08%
23	Freshsales San Mateo, California, United States A cloud-based customer relationship management solution that helps sales teams manage leads, contacts, and deals while automating engagement across email, phone, chat, and SMS with built-in AI assistance. Free$11+/user/month	0.08%
24	Daktela Prague, Czech Republic A cloud-based omnichannel CCaaS platform that combines AI chatbots, voicebots, intelligent call routing, and an integrated CRM module. €30+/user/month	0.05%
25	User.com Hem, France A business intelligence and marketing automation platform that includes omnichannel CRM, conversational support, and email marketing tools. $$$	0.05%

👉 See Also

🌎 CRM in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 101,432 websites from Spain.
We currently track the presence of 64 CRM systems across the web.
Of these, 34 were detected on websites from Spain.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.