⚡ CRM in Spain

Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers.

Spain is a Southern European country with a population of around 48 million people.

According to our data, customer relationship management systems are used on 2.3% of websites from Spain.

Statistics based on 86K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CRM systems in Spain in 2026, based on market share.

The most popular is Zendesk with an impressive share of 31.3%, followed by Brevo with 25.1% and ActiveCampaign with 16.5%.

Zendesk 31.3%
Brevo 25.1%
ActiveCampaign 16.5%
Salesforce 5.7%
HubSpot CRM 5.5%
Odoo 5.5%
Microsoft Dynamics 365 3.5%
Zoho CRM 3.1%
Pipedrive 1.4%
Keap 0.9%
Kommo 0.5%
HighLevel 0.4%
Bitrix24 0.4%
GA Connector 0.3%
Vcita 0.3%

🚀 Highlights

Here is a list of the top systems that are more popular in Spain than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Brevo ^(-1)
3. ActiveCampaign ^(-1)
4. Salesforce ^(-1)
6. Odoo ^(-2)
7. Microsoft Dynamics 365 ^(-2)
8. Zoho CRM ^(-2)
9. Pipedrive ^(-6)
10. Keap ^(-2)
11. Kommo ^(-27)
14. GA Connector ^(-12)

✨ Best CRM Systems

Below is a more detailed list of the top 25 of the 32 CRM systems used on sites from Spain, ranked by their market share.

Rank	Name	Market share
1	Zendesk San Francisco, California, United States A customer service and engagement platform that offers tools for omnichannel ticketing, help center self-service, AI-powered agents, workflow automation, analytics, and reporting. $19+/agent/month	31.3%
2	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	25.1%
3	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	16.5%
4	Salesforce San Francisco, California, United States A cloud-based enterprise CRM that provides a comprehensive set of tools for managing customer relationships. $25+/user/month	5.7%
5	HubSpot CRM Cambridge, Massachusetts, United States An all-in-one relationship management platform that integrates marketing, sales, service, and operations tools around a central contact database. Free$45+/month	5.5%
6	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source	5.5%
7	Microsoft Dynamics 365 Redmond, Washington, United States A cloud-based suite of CRM and ERP business applications offered by Microsoft. $65+/user/month	3.5%
8	Zoho CRM Chennai, India A cloud-based contact management CRM for managing data, sales, marketing, and customer support operations. $20+/user/month	3.1%
9	Pipedrive New York, United States A web-based customer relationship management platform that helps sales teams track leads, manage deals, and monitor sales pipelines through a visual workflow. $24+/seat/month	1.4%
10	Keap Dallas, Texas, United States A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses. $299+/month	0.9%
11	Kommo San Francisco, California, United States A sales CRM platform that helps businesses manage their sales funnel, track leads, and close deals. $15+/user/month	0.5%
12	HighLevel Dallas, Texas, United States An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard. $97+/month	0.4%
13	Bitrix24 Kaliningrad, Russia A Russian multi-component collaboration, automation, sales and marketing software platform. Free$61+/month	0.4%
14	GA Connector Warsaw, Poland A platform that enables the exchange of data between Google Analytics and CRM systems, with integrations for Salesforce, Microsoft Dynamics, Zoho CRM, Pipedrive, and others. $125+/month	0.3%
15	Vcita Bellevue, Washington, United States A full-featured suite of cloud solutions for small and medium businesses that includes CRM, scheduling, invoicing and payments. $35+/month	0.3%
16	Agile CRM Dallas, Texas, United States Customer relationship management software with marketing automation, sales pipeline, and customer service capabilities. Free$14.99+/user/month	0.3%
17	Freshsales San Mateo, California, United States A cloud-based customer relationship management solution that helps sales teams manage leads, contacts, and deals while automating engagement across email, phone, chat, and SMS with built-in AI assistance. Free$11+/user/month	0.3%
18	Kustomer Short Hills, New Jersey, United States An AI-powered conversational CRM that helps businesses manage customer interactions across multiple messaging platforms, including SMS, WhatsApp, and Messenger. $89+/user/month	0.2%
19	Gist Newark, Delaware, United States A complete CRM platform with live chat, email marketing automation, event tracking, knowledge base, and help desk. Free$29+/month	0.2%
20	Zoko Bengaluru, India A WhatsApp-based messaging platform and CRM for Shopify that enables order management, upsell campaigns, abandoned cart recovery, broadcast messaging, and scalable customer support. $39.99+/month	0.2%
21	CiviCRM San Francisco, California, United States A web-based constituent relationship management system built by and for nonprofit organizations and NGO's. FreeOpen source	0.2%
22	Ontraport Santa Barbara, California, United States A CRM and automation platform with email and SMS automation, web forms, payments, memberships, marketing tracking and partner programs. $29+/month	0.2%
23	Zoho CRM Plus Chennai, India A CRM bundle that combines products for managing sales automation, marketing, project management, social media, and help desk. $69/user/month	0.1%
24	Zenchef Paris, France A restaurant management software platform that lets restaurants handle online reservations, table management, payments, and loyalty from a centralized system. €109+/month	0.1%
25	User.com Hem, France A business intelligence and marketing automation platform that includes omnichannel CRM, conversational support, and email marketing tools. $$$	0.1%

👉 See Also

🌎 CRM in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 86,545 websites from Spain.
We currently track the presence of 63 CRM systems across the web.
Of these, 32 were detected on websites from Spain.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.