⚡ CRM in Spain

Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers.

Spain is a Southern European country with a population of around 48 million people.

According to our data, customer relationship management systems are used on 2.3% of websites from Spain.

Statistics based on 92K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CRM systems in Spain in 2026, based on market share.

The most popular is Zendesk with a share of 30%, followed by Brevo with 25.5% and ActiveCampaign with 16.9%.

Zendesk 30%
Brevo 25.5%
ActiveCampaign 16.9%
Odoo 5.8%
Salesforce 5.7%
HubSpot CRM 5.7%
Microsoft Dynamics 365 3.4%
Zoho CRM 3.2%
Pipedrive 1.4%
Keap 0.8%
Kommo 0.5%
Bitrix24 0.4%
HighLevel 0.3%
GA Connector 0.3%
Other 0.2%

🚀 Highlights

Here is a list of the top systems that are more popular in Spain than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Brevo ^(-1)
3. ActiveCampaign ^(-1)
4. Odoo ^(-4)
7. Microsoft Dynamics 365 ^(-2)
8. Zoho CRM ^(-2)
9. Pipedrive ^(-6)
10. Keap ^(-3)
11. Kommo ^(-27)
14. GA Connector ^(-13)
16. Agile CRM ^(-18)

✨ Best CRM Systems

Below is a more detailed list of the top 25 of the 33 CRM systems used on sites from Spain, ranked by their market share.

Rank	Name	Market share
1	Zendesk San Francisco, California, United States A customer service and engagement platform that offers tools for omnichannel ticketing, help center self-service, AI-powered agents, workflow automation, analytics, and reporting. $19+/agent/month	30%
2	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	25.5%
3	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	16.9%
4	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source€14.80+/user/month	5.8%
5	Salesforce San Francisco, California, United States A cloud-based enterprise CRM platform that helps organizations manage sales, customer service, marketing, and customer relationships. $25+/user/month	5.7%
6	HubSpot CRM Cambridge, Massachusetts, United States An all-in-one relationship management platform that integrates marketing, sales, service, and operations tools around a central contact database. Free$45+/month	5.7%
7	Microsoft Dynamics 365 Redmond, Washington, United States A cloud-based suite of CRM and ERP applications that unifies customer relationship management and enterprise resource planning processes on a single platform. $65+/user/month	3.4%
8	Zoho CRM Chennai, India A cloud-based customer relationship management platform for managing contacts, sales pipelines, marketing campaigns, customer support, and business workflows. $20+/user/month	3.2%
9	Pipedrive New York, United States A web-based customer relationship management platform that helps sales teams track leads, manage deals, and monitor sales pipelines through a visual workflow. $24+/seat/month	1.4%
10	Keap Dallas, Texas, United States A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses. $299+/month	0.8%
11	Kommo San Francisco, California, United States A sales CRM platform that helps businesses manage their sales funnel, track leads, and close deals. $15+/user/month	0.5%
12	Bitrix24 Kaliningrad, Russia A Russian multi-component collaboration, automation, sales and marketing software platform. Free$61+/month	0.4%
13	HighLevel Dallas, Texas, United States An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard. $97+/month	0.3%
14	GA Connector Warsaw, Poland A platform that enables the exchange of data between Google Analytics and CRM systems, with integrations for Salesforce, Microsoft Dynamics, Zoho CRM, Pipedrive, and others. $125+/month	0.3%
15	Vcita Bellevue, Washington, United States A cloud-based business management platform for small and medium-sized businesses that combines CRM, online scheduling, invoicing, payments, and client communication tools. $35+/month	0.3%
16	Agile CRM Dallas, Texas, United States Customer relationship management software with marketing automation, sales pipeline, and customer service capabilities. Free$14.99+/user/month	0.3%
17	Freshsales San Mateo, California, United States A cloud-based customer relationship management solution that helps sales teams manage leads, contacts, and deals while automating engagement across email, phone, chat, and SMS with built-in AI assistance. Free$11+/user/month	0.2%
18	Kustomer Short Hills, New Jersey, United States An AI-powered conversational CRM that helps businesses manage customer interactions across multiple messaging platforms, including SMS, WhatsApp, and Messenger. $89+/user/month	0.2%
19	Gist Newark, Delaware, United States A complete CRM platform with live chat, email marketing automation, event tracking, knowledge base, and help desk. Free$29+/month	0.2%
20	Zenchef Paris, France A restaurant management software platform that lets restaurants handle online reservations, table management, payments, and loyalty from a centralized system. €109+/month	0.1%
21	Zoko Bengaluru, India A WhatsApp-based messaging platform and CRM for Shopify that enables order management, upsell campaigns, abandoned cart recovery, broadcast messaging, and scalable customer support. $49.99+/month	0.1%
22	Ontraport Santa Barbara, California, United States A CRM and automation platform with email and SMS automation, web forms, payments, memberships, marketing tracking and partner programs. $29+/month	0.1%
23	CiviCRM San Francisco, California, United States An open-source web-based constituent relationship management system developed specifically for nonprofit organizations and NGOs. FreeOpen source	0.1%
24	Spotler The Hague, Netherlands A modular customer engagement platform that provides marketing automation, email marketing, and multichannel campaign management. €350+/month	0.09%
25	User.com Hem, France A business intelligence and marketing automation platform that includes omnichannel CRM, conversational support, and email marketing tools. $$$	0.09%

👉 See Also

🌎 CRM in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 92,452 websites from Spain.
We currently track the presence of 64 CRM systems across the web.
Of these, 33 were detected on websites from Spain.
Statistics were last calculated on August 4, 2026.
For more details, see our methodology and disclaimer.