⚡ CRM in Portugal

Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers.

Portugal is a Southern European country with a population of around 10.3 million people.

According to our data, customer relationship management systems are used on 3.1% of websites from Portugal.

Statistics based on 16K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CRM systems in Portugal in 2026, based on market share.

The most popular is HubSpot CRM with an impressive share of 32.3%, followed by Zendesk with 22.6% and Brevo with 21.5%.

HubSpot CRM 32.3%
Zendesk 22.6%
Brevo 21.5%
Salesforce 7.1%
ActiveCampaign 5.7%
Odoo 3%
Microsoft Dynamics 365 2.4%
Bitrix24 2%
Zoho CRM 2%
Pipedrive 1.6%
Vcita 1.4%
Zenchef 0.6%
Kustomer 0.4%
Freshsales 0.2%
CiviCRM 0.2%

🚀 Highlights

Here is a list of the top systems that are more popular in Portugal than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Salesforce ^(-1)
6. Odoo ^(-2)
7. Microsoft Dynamics 365 ^(-2)
9. Zoho CRM ^(-1)
10. Pipedrive ^(-5)
11. Vcita ^(-2)
13. Kustomer ^(-8)
14. Freshsales ^(-6)
15. CiviCRM ^(-11)
16. User.com ^(-23)

✨ Best CRM Systems

Below is a more detailed list of 20 CRM systems used on sites from Portugal, ranked by their market share.

Rank	Name	Market share
1	HubSpot CRM Cambridge, Massachusetts, United States An all-in-one relationship management platform that integrates marketing, sales, service, and operations tools around a central contact database. Free$45+/seat/month	32.3%
2	Zendesk San Francisco, California, United States A customer service and engagement platform that offers tools for omnichannel ticketing, help center self-service, AI-powered agents, workflow automation, analytics, and reporting. $19+/agent/month	22.6%
3	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	21.5%
4	Salesforce San Francisco, California, United States A cloud-based enterprise CRM platform that helps organizations manage sales, customer service, marketing, and customer relationships. $25+/user/month	7.1%
5	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	5.7%
6	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source€14.80+/user/month	3%
7	Microsoft Dynamics 365 Redmond, Washington, United States A cloud-based suite of CRM and ERP applications that unifies customer relationship management and enterprise resource planning processes on a single platform. $65+/user/month	2.4%
8	Bitrix24 Kaliningrad, Russia A Russian multi-component collaboration, automation, sales and marketing software platform. Free$61+/month	2%
9	Zoho CRM Chennai, India A cloud-based customer relationship management platform for managing contacts, sales pipelines, marketing campaigns, customer support, and business workflows. $20+/user/month	2%
10	Pipedrive New York, United States A web-based customer relationship management platform that helps sales teams track leads, manage deals, and monitor sales pipelines through a visual workflow. $24+/seat/month	1.6%
11	Vcita Bellevue, Washington, United States A cloud-based business management platform for small and medium-sized businesses that combines CRM, online scheduling, invoicing, payments, and client communication tools. $35+/month	1.4%
12	Zenchef Paris, France A restaurant management software platform that lets restaurants handle online reservations, table management, payments, and loyalty from a centralized system. €109+/month	0.6%
13	Kustomer Short Hills, New Jersey, United States An AI-powered conversational CRM that helps businesses manage customer interactions across multiple messaging platforms, including SMS, WhatsApp, and Messenger. $89+/user/month	0.4%
14	Freshsales San Mateo, California, United States A cloud-based customer relationship management solution that helps sales teams manage leads, contacts, and deals while automating engagement across email, phone, chat, and SMS with built-in AI assistance. Free$11+/user/month	0.2%
15	CiviCRM San Francisco, California, United States An open-source web-based constituent relationship management system developed specifically for nonprofit organizations and NGOs. FreeOpen source	0.2%
16	User.com Hem, France A business intelligence and marketing automation platform that includes omnichannel CRM, conversational support, and email marketing tools. $$$	0.2%
17	Zoho CRM Plus Chennai, India A CRM bundle that combines products for managing sales automation, marketing, project management, social media, and help desk. $69/user/month	0.2%
18	Agile CRM Dallas, Texas, United States Customer relationship management software with marketing automation, sales pipeline, and customer service capabilities. Free$14.99+/user/month	0.2%
19	Daktela Prague, Czech Republic A cloud-based omnichannel CCaaS platform that combines AI chatbots, voicebots, intelligent call routing, and an integrated CRM module. €30+/user/month	0.2%
20	Zoko Bengaluru, India A WhatsApp-based messaging platform and CRM for Shopify that enables order management, upsell campaigns, abandoned cart recovery, broadcast messaging, and scalable customer support. $49.99+/month	0.2%

👉 See Also

🌎 CRM in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 16,440 websites from Portugal.
We currently track the presence of 64 CRM systems across the web.
Of these, 20 were detected on websites from Portugal.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.