Mailchimp
Mailchimp is a marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.
It offers advanced audience segmentation and behavioral targeting, automated customer-journey workflows such as welcome emails, abandoned cart reminders, and post-purchase follow-ups, and API-based transactional emails with a reported delivery rate of over 99 percent.
According to our data, Mailchimp is the most popular email marketing platform on the web.
It has 44.5% of the email marketing market share and is detected on 3.2% of all websites.
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Reddit💸 Pricing
Mailchimp is available in both free and paid versions.
📊 Rankings and Market Share
- Email Marketing
- Rank: 1
- Market share: 44.5%
- Marketing Automation
- Rank: 1
- Market share: 49.7%
🏆 Mailchimp Awards
- 🥇 Most popular in the United States in the Marketing Automation category.
- 🥇 Most popular in the United States in the Email Marketing category.
- 🥇 Most popular in the United Kingdom in the Marketing Automation category.
- 🥇 Most popular in the United Kingdom in the Email Marketing category.
- 🥇 Most popular in Australia in the Marketing Automation category.
- 🥇 Most popular in Australia in the Email Marketing category.
- 🥇 Most popular in the Netherlands in the Marketing Automation category.
- 🥇 Most popular in the Netherlands in the Email Marketing category.
- 🥇 Most popular in Canada in the Marketing Automation category.
- 🥇 Most popular in Canada in the Email Marketing category.
⚡ Sites Using Mailchimp
We have data on 107,423 websites that use the Mailchimp email marketing platform. Here is a list of some of the top ranked ones.
The highest rated site using Mailchimp is go.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #199 | English | ||
| 2 | #1,019 | United States | English | |
| 3 | #1,032 | English | ||
| 4 | sharethrough.com | #1,036 | English | |
| 5 | #1,037 | Switzerland | English | |
| 6 | #1,078 | Portugal | Portuguese | |
| 7 | #1,202 | France | English | |
| 8 | #1,258 | United States | American English | |
| 9 | #1,546 | United States | English | |
| 10 | #1,676 | United States | English | |
| 11 | #1,773 | Switzerland | German | |
| 12 | #1,920 | Canada | English | |
| 13 | #1,941 | English | ||
| 14 | #2,041 | Argentina | Spanish | |
| 15 | #2,111 | United States | American English | |
| 16 |  brevo.com |
#2,187 | United States | English |
| 17 | #2,304 | United States | American English | |
| 18 | #2,567 | Serbia | Serbian | |
| 19 | #2,636 | Switzerland | Arabic | |
| 20 | #2,950 | Greece | Greek |
📈 Usage Statistics
Most of the sites that use Mailchimp:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Mailchimp are from the United States, the United Kingdom, and Australia.
- United States 25.5%
- United Kingdom 11.8%
- Australia 5.1%
- Netherlands 4.7%
- Canada 4.4%
- Italy 4.2%
- Spain 4.1%
- Germany 3.8%
- France 3.2%
- Other 33.2%
Most Mailchimp users speak English, Spanish, or German.
- English 68.9%
- Spanish 4.9%
- German 3.5%
- French 3.4%
- Dutch 3.4%
- Italian 3%
- Portuguese 1.5%
- Greek 1.1%
- Danish 1%
- Other 9.3%
The Mailchimp email marketing platform is especially popular on .com and .org top-level domains.
- .com 48%
- .org 9.6%
- .co.uk 4%
- .com.au 2.9%
- .nl 2.6%
- .it 2.1%
- .net 1.9%
- .ca 1.7%
- .de 1.7%
- Other 25.5%
The primary market segments for websites utilizing Mailchimp include online shopping, business, and marketing and merchandising.
- Online Shopping 14.3%
- Business 14.1%
- Marketing/Merchandising 11.2%
- Blogs/Wiki 8.3%
- Entertainment 5.1%
- Education/Reference 5%
- Non-Profit/Advocacy/NGO 4.1%
- Travel 4%
- Internet Services 3.3%
- Other 30.6%
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What is the company behind Mailchimp?
Mailchimp is owned by The Rocket Science Group LLC, headquartered in Atlanta, Georgia, United States.
Does Mailchimp offer a free plan?
Yes, there is a free version with limited functionality.
How much does it cost per month?
Mailchimp is priced from $13 per month for the Essentials plan.
Is there a free trial available?
Yes, you can try Mailchimp for free for 14 days and test all of its features.
Which country uses Mailchimp the most?
The majority of Mailchimp users are from the United States.
Who uses Mailchimp?
According to our data, Mailchimp is used on thousands of sites, including such established ones as go.com,
intuit.com, and
gumroad.com.
Is Mailchimp used on government websites?
In total, we found Mailchimp on 91 government sites in the United States.
Do academic institutions use Mailchimp?
Yes, quite a few! Overall, we know of 145 academic websites in the United States that use Mailchimp.
How does Mailchimp stack up against the competition?
Mailchimp is the most popular email marketing platform on the market, outranking all others.
What are the alternatives to Mailchimp?
Alternatives and possible competitors to Mailchimp may include Constant Contact, 
Klaviyo, and 
Omnisend.
👉 See Also
- ✨ Related Technologies
- 💼 All technologies from Rocket Science Group