⚡ Marketing Automation in the United Kingdom

Marketing automation software helps businesses connect with customers by automating tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our data, marketing automation platforms are used on 10.3% of websites from the United Kingdom.

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in the United Kingdom in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 60.9% share.
It is followed by Klaviyo with 18.3% and Dotdigital with 4.4%.

Mailchimp 60.9%
Klaviyo 18.3%
Dotdigital 4.4%
Avada Commerce 3%
Brevo 2.8%
Salesforce Marketing Cloud 2.3%
Constant Contact 1.5%
Kit 1.4%
Force24 1.3%
Omnisend 1.3%
Marketo Engage 1.2%
Attentive 1.1%
Spotler 0.9%
govDelivery 0.8%
LeadConnector 0.8%

🚀 Highlights

Here is a list of the top platforms that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Dotdigital ^(-10)
4. Avada Commerce ^(-2)
9. Force24 ^(-40)
10. Omnisend ^(-2)
13. Spotler ^(-13)
14. govDelivery ^(-15)
20. Braze ^(-4)
22. Selligent Marketing Cloud ^(-37)
23. CiviCRM ^(-20)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 63 marketing automation platforms used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	60.9%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	18.3%
3	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	4.4%
4	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	3%
5	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	2.8%
6	Salesforce Marketing Cloud San Francisco, California, United States A marketing platform that supports real-time customer engagement, email and marketing automation, social media engagement, SMS messaging, push notifications, and customer marketing analytics. $25+/user/month	2.3%
7	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	1.5%
8	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	1.4%
9	Force24 Hunslet, Leeds, United Kingdom A marketing automation platform based in the UK. $$$	1.3%
10	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	1.3%
11	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	1.2%
12	Attentive New York, United States An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns. $4,000+/year	1.1%
13	Spotler The Hague, Netherlands A marketing and customer engagement platform specializing in email marketing and marketing automation. £300+/month	0.9%
14	govDelivery Denver, Colorado, United States A digital communications platform for government that provides email, campaigns, SMS, and social media channels all in one solution. $$$	0.8%
15	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	0.8%
16	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.8%
17	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	0.8%
18	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.5%
19	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.4%
20	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.4%
21	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	0.4%
22	Selligent Marketing Cloud Nashville, Tennessee, United States An omnichannel marketing automation platform that enables B2C brands to engage consumers across email, web, social, and SMS channels. $$$	0.4%
23	CiviCRM San Francisco, California, United States A web-based constituent relationship management system built by and for nonprofit organizations and NGO's. FreeOpen source	0.3%
24	Keap Dallas, Texas, United States A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses. $299+/month	0.3%
25	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.3%

👉 See Also

🌎 Marketing Automation in other countries

Data is based on the analysis of 143,562 websites from the United Kingdom.
Statistics were last calculated on February 3, 2026.
For details, see our methodology and disclaimer.