⚡ Marketing Automation in the United Kingdom

Marketing automation software helps businesses connect with customers by automating tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

According to our data, marketing automation platforms are used on 10.1% of websites from the United Kingdom.

⭐ Most Popular in 2025

The following chart shows the top marketing automation platforms in the United Kingdom in 2025, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 64% share.
It is followed by Klaviyo with 14.6% and Dotdigital with 4.5%.

🚀 Highlights

Here is a list of the top platforms that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 60 marketing automation platforms used on sites from the United Kingdom, ranked by their market share.

RankNameMarket share
1
Mailchimp
Atlanta, Georgia, United States

A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

Free$13+/month
2
Klaviyo
Boston, Massachusetts, United States

A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

Free$45+/month
3
Dotdigital
London, United Kingdom

A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time.

$$$
4
Avada Commerce
Hanoi, Vietnam

A marketing automation platform designed for merchants running Shopify or Magento stores.

Free$16+/month
5
Brevo
Paris, France

A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.

Free$9+/month
6
Salesforce Marketing Cloud
San Francisco, California, United States

A marketing platform that supports real-time customer engagement, email and marketing automation, social media engagement, SMS messaging, push notifications, and customer marketing analytics.

$25+/user/month
7
Constant Contact
Waltham, Massachusetts, United States

A digital marketing platform that handles email campaigns, SMS, social media, and event marketing.

$12+/month
8
Kit
Boise, Idaho, United States

An email marketing and creator-focused platform that helps creators build and monetize their audiences.

Free$39+/month
9
Force24
Hunslet, Leeds, United Kingdom

A marketing automation platform based in the UK.

$$$
10
Marketo Engage
San Jose, California, United States

An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences.

$40,000+/year
11
Omnisend
London, United Kingdom

A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface.

Free$20+/month
12
Spotler
The Hague, Netherlands

A marketing and customer engagement platform specializing in email marketing and marketing automation.

£300+/month
13
Attentive
New York, United States

An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns.

$4,000+/year
14
LeadConnector
Dallas, Texas, United States

A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications.

$$$
15
Oracle Eloqua
Austin, Texas, United States

A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns.

$2,000+/month
16
govDelivery
Denver, Colorado, United States

A digital communications platform for government that provides email, campaigns, SMS, and social media channels all in one solution.

$$$
17
Privy
Boston, Massachusetts, United States

An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars.

$30+/month
18
Braze
New York, United States

A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels.

$30,000+/year
19
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$
20
Selligent Marketing Cloud
Nashville, Tennessee, United States

An omnichannel marketing automation platform that enables B2C brands to engage consumers across email, web, social, and SMS channels.

$$$
21
GetResponse
Gdansk, Poland

A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications.

$19+/month
22
Drip
Minneapolis, Minnesota, United States

A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach.

$39+/month
23
CiviCRM
San Francisco, California, United States

A web-based constituent relationship management system built by and for nonprofit organizations and NGO's.

FreeOpen source
24
HighLevel
Dallas, Texas, United States

An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard.

$97+/month
25
Zoho Marketing Automation
Chennai, India

A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers.

$19+/month

👉 See Also

Data is based on the analysis of 119,132 websites from the United Kingdom.
Statistics were last calculated on .
For details, see our methodology and disclaimer.