⚡ Marketing Automation in the United Kingdom
Marketing automation software helps businesses connect with customers by automating tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.
According to our data, marketing automation platforms are used on 10.1% of websites from the United Kingdom.
⭐ Most Popular in 2025
The following chart shows the top marketing automation platforms in the United Kingdom in 2025, based on market share.
The most popular is Mailchimp, which dominates the market with an overwhelming 64% share.
It is followed by Klaviyo with 14.6% and Dotdigital with 4.5%.
🚀 Highlights
Here is a list of the top platforms that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.
- 3.
Dotdigital (-9)
- 4.
Avada Commerce (-3)
- 9.
Force24 (-39)
- 11.
Omnisend (-2)
- 12.
Spotler (-14)
- 15. Oracle Eloqua (-1)
- 16.
govDelivery (-12)
- 18.
Braze (-4)
- 20.
Selligent Marketing Cloud (-35)
- 23.
CiviCRM (-18)
✨ Best Marketing Automation Platforms
Below is a more detailed list of the top 25 of the 60 marketing automation platforms used on sites from the United Kingdom, ranked by their market share.
👉 See Also
Data is based on the analysis of 119,132 websites from the United Kingdom.
Statistics were last calculated on .
For details, see our methodology and disclaimer.
Statistics were last calculated on .
For details, see our methodology and disclaimer.
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Zoho Marketing Automation