⚡ Marketing Automation in Japan

Marketing automation software helps businesses connect with customers by automating tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

According to our data, marketing automation platforms are used on 0.5% of websites from Japan.

⭐ Most Popular in 2025

The following chart shows the top marketing automation platforms in Japan in 2025, based on market share.

The most popular is Salesforce Marketing Cloud with an impressive share of 47.2%, followed by Marketo Engage with 12.3% and Klaviyo with 11.7%.

Salesforce Marketing Cloud 47.2%
Marketo Engage 12.3%
Klaviyo 11.7%
Acquia 5.8%
CustomerRings 5.5%
Oracle Eloqua 3.8%
Kit 2.8%
Omnisend 2%
Dotdigital 1.8%
Avada Commerce 1.7%
Braze 1.4%
Zeta Marketing Platform 0.8%
Sailthru 0.8%
Attentive 0.6%
Other 1.8%

🚀 Highlights

Here is a list of the top platforms that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Salesforce Marketing Cloud ^(-1)
2. Marketo Engage ^(-3)
4. Acquia ^(-8)
5. CustomerRings ^(-59)
6. Oracle Eloqua ^(-7)
8. Omnisend ^(-3)
9. Dotdigital ^(-1)
11. Braze ^(-11)
12. Zeta Marketing Platform ^(-11)
13. Sailthru ^(-8)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 29 marketing automation platforms used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	Salesforce Marketing CloudSan Francisco, California, United States A marketing platform that supports real-time customer engagement, email and marketing automation, social media engagement, SMS messaging, push notifications, and customer marketing analytics.	47.2%
2	Marketo EngageSan Jose, California, United States An AI-powered marketing automation platform that enables marketers to deliver personalized, multichannel programs and campaigns to prospects and customers.	12.3%
3	KlaviyoBoston, Massachusetts, United States A marketing automation and unified data platform with email, SMS and web push integration, form builder, customer segmentation and AI.	11.7%
4	AcquiaBoston, Massachusetts, United States A digital experience platform that provides a suite of cloud-based tools to help companies create, manage, and optimize their online presence.	5.8%
5	CustomerRingsTokyo, Japan A Japanese customer experience management platform that focuses on the personal experiences of each individual customer while incorporating functions found in CDP/CRM/MA tools, such as data integration, analysis, and utilization.	5.5%
6	Oracle EloquaAustin, Texas, United States A marketing automation platform that enables companies to orchestrate personalized campaigns across channels at scale.	3.8%
7	KitBoise, Idaho, United States An email marketing platform for creators and small businesses.	2.8%
8	OmnisendLondon, United Kingdom A marketing automation platform designed for e-commerce businesses of all sizes.	2%
9	DotdigitalLondon, United Kingdom A marketing automation platform that allows users to automate cross-channel campaigns, create personalized, dynamic messages, and track campaign performance in real time.	1.8%
10	Avada CommerceSingapore A marketing automation platform specialized for Shopify and Magento.	1.7%
11	BrazeNew York, United States A customer engagement platform that helps brands of all sizes create personalized and targeted campaigns across various channels.	1.4%
12	Zeta Marketing PlatformNew York, United States An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time.	0.8%
13	SailthruNashville, Tennessee, United States A customer retention platform that helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers.	0.8%
14	AttentiveNew York, United States An AI-powered SMS and email marketing platform.	0.6%
15	PrivyBoston, Massachusetts, United States An email and SMS marketing platform with conversion optimization widgets such as popups, spin-to-win wheel and free shipping bar.	0.6%
16	BrevoParis, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.	0.6%
17	GetResponseGdansk, Poland A marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications.	0.5%
18	EmplifiColumbus, Ohio, United States An unified customer engagement platform that empowers businesses to reach and grow communities through digital- and social-first strategies.	0.5%
19	BatchParis, France An omnichannel marketing automation platform that helps businesses manage email, SMS, push notification, and in-app message campaigns.	0.3%
20	DripMinneapolis, Minnesota, United States A marketing automation platform that helps e-commerce businesses grow, engage, and convert their audiences through email and on-site marketing.	0.3%
21	GistNewark, Delaware, United States A complete CRM platform with live chat, email marketing automation, event tracking, knowledge base, and help desk.	0.3%
22	NetcoreMumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications.	0.2%
23	ListrakLititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry.	0.2%
24	SalesloftAtlanta, Gerogia, United States A cloud-based sales engagement platform.	0.2%
25	Zoho Marketing AutomationChennai, India A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers.	0.2%

Data updated October 19, 2025

When interpreting and using the results, please read our methodology and disclaimer.