⚡ Marketing Automation in Japan
Marketing automation software helps businesses connect with customers by automating tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.
Japan is an East Asian country with a population of around 125 million people.
According to our data, marketing automation platforms are used on 0.9% of websites from Japan.
⭐ Most Popular in 2026
The following chart shows the top marketing automation platforms in Japan in 2026, based on market share.
The most popular is Salesforce Marketing Cloud with a share of 28.5%, followed by Mailchimp with 22.4% and Klaviyo with 17%.
- Salesforce Marketing Cloud 28.5%
- Mailchimp 22.4%
- Klaviyo 17%
Marketo Engage 8.3%
CustomerRings 6.2%
Omnisend 3.6%
Acquia 3.3%
Dotdigital 2.5%
Oracle Eloqua 2.4%
Avada Commerce 1.8%
Privy 1.7%Kit 1.4%
Braze 1.3%
Brevo 0.5%
- GetResponse 0.5%
🚀 Highlights
Here is a list of the top platforms that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.
- 1. Salesforce Marketing Cloud (-4)
- 4.
Marketo Engage (-5)
- 5.
CustomerRings (-62)
- 6.
Omnisend (-6)
- 7.
Acquia (-7)
- 8.
Dotdigital (-5)
- 9.
Oracle Eloqua (-8)
- 11.
Privy (-5) - 13.
Braze (-12)
- 16.
Zeta Marketing Platform (-12)
✨ Best Marketing Automation Platforms
Below is a more detailed list of the top 25 of the 36 marketing automation platforms used on sites from Japan, ranked by their market share.
👉 See Also
Statistics were last calculated on .
For details, see our methodology and disclaimer.
Zoho Marketing Automation