⚡ Marketing Automation Platforms in China

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

China is an East Asian country with a population of around 1.4 billion people.

According to our data, marketing automation platforms are used on 0.7% of websites from China.

Statistics based on 83K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in China in 2026, based on market share.

The most popular is Mailchimp with an impressive share of 41.5%, followed by Klaviyo with 21% and Salesforce Marketing Cloud with 8.4%.

Mailchimp 41.5%
Klaviyo 21%
Salesforce Marketing Cloud 8.4%
Omnisend 6.6%
Avada Commerce 6.4%
Marketo Engage 5.1%
Convertlab 4.3%
Acquia 3.8%
Privy 3.1%
Oracle Eloqua 2.8%
Brevo 2.3%
PushOwl 1.3%
Constant Contact 0.8%
Dotdigital 0.7%
Attentive 0.7%

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🚀 Highlights

Here is a list of the top platforms that are more popular in China than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Salesforce Marketing Cloud ^(-2)
4. Omnisend ^(-7)
5. Avada Commerce ^(-1)
6. Marketo Engage ^(-4)
7. Convertlab ^(-73)
8. Acquia ^(-8)
9. Privy ^(-5)
10. Oracle Eloqua ^(-7)
12. PushOwl ^(-14)
16. PathFactory ^(-40)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 41 marketing automation platforms used on sites from China, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	41.5%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	21%
3	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	8.4%
4	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	6.6%
5	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	6.4%
6	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	5.1%
7	Convertlab Shanghai, China A Chinese marketing platform that provides aggregation and segmentation of customer data, as well as omnichannel marketing automation.	4.3%
8	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	3.8%
9	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	3.1%
10	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	2.8%
11	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	2.3%
12	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	1.3%
13	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	0.8%
14	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.7%
15	Attentive New York, United States An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns. $4,000+/year	0.7%
16	PathFactory Toronto, Ontario, Canada A content intelligence platform that connects B2B buyers with relevant content through personalized AI-powered content experiences. $15,000+/year	0.5%
17	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.5%
18	Sailthru Nashville, Tennessee, United States A customer retention platform that helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. $$$	0.5%
19	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	0.5%
20	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.3%
21	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.3%
22	Marsello Wellington, New Zealand An omnichannel customer loyalty and marketing platform that uses merchants' in-store and online purchase data to create smart customer lists, marketing automations, and personalized emails. $125+/month	0.3%
23	Mapp London, United Kingdom A digital marketing platform that combines customer acquisition and engagement into one platform with cross-channel capabilities. $3,050+/month	0.3%
24	Salesloft Atlanta, Gerogia, United States A cloud-based sales engagement platform. $75+/user/month	0.3%
25	CustomerRings Tokyo, Japan A Japanese customer experience management platform that focuses on the personal experiences of each individual customer while incorporating functions found in CDP/CRM/MA tools, such as data integration, analysis, and utilization. $$$	0.2%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 83,567 websites from China.
We currently track the presence of 86 marketing automation platforms across the web.
Of these, 41 were detected on websites from China.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.