⚡ Marketing Automation in Panama

Marketing automation software helps businesses connect with customers by automating tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Panama is a Central American country with a population of over 4.5 million people.

According to our data, marketing automation platforms are used on 6.8% of websites from Panama.

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Panama in 2026, based on market share.

The most popular is Mailchimp with an impressive share of 43.5%, followed by Klaviyo with 31.9% and Avada Commerce with 5.8%.

Mailchimp 43.5%
Klaviyo 31.9%
Avada Commerce 5.8%
Acquia 2.9%
Kit 2.9%
Salesforce Marketing Cloud 2.9%
Constant Contact 2.9%
Zoho Marketing Automation 2.9%
PushOwl 2.9%
LeadConnector 2.9%
Braze 2.9%
Dotdigital 2.9%
Marketo Engage 1.4%
Privy 1.4%
Justuno 1.4%

🚀 Highlights

Here is a list of the top platforms that are more popular in Panama than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Avada Commerce ^(-3)
4. Acquia ^(-12)
5. Kit ^(-2)
8. Zoho Marketing Automation ^(-31)
9. PushOwl ^(-16)
10. LeadConnector ^(-2)
11. Braze ^(-16)
12. Dotdigital ^(-1)
15. Justuno ^(-8)
17. Moosend ^(-19)

✨ Best Marketing Automation Platforms

Below is a more detailed list of 19 marketing automation platforms used on sites from Panama, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	43.5%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	31.9%
3	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	5.8%
4	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	2.9%
5	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	2.9%
6	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	2.9%
7	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	2.9%
8	Zoho Marketing Automation Chennai, India A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers. $19+/month	2.9%
9	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	2.9%
10	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	2.9%
11	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	2.9%
12	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	2.9%
13	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	1.4%
14	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	1.4%
15	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	1.4%
16	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	1.4%
17	Moosend Waltham, Massachusetts, United States A cloud-based, AI-powered email marketing solution that lets you target your audience at scale. $9+/month	1.4%
18	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	1.4%
19	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	1.4%

👉 See Also

🌎 Marketing Automation in other countries

Data is based on the analysis of 1,009 websites from Panama.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.