⚡ Marketing Automation in the Philippines

Marketing automation software helps businesses connect with customers by automating tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

The Philippines is a Southeast Asian country with a population of over 118 million people.

According to our data, marketing automation platforms are used on 5.2% of websites from the Philippines.

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in the Philippines in 2026, based on market share.

The most popular is Mailchimp with an impressive share of 48.6%, followed by Klaviyo with 19.2% and Avada Commerce with 8.3%.

Mailchimp 48.6%
Klaviyo 19.2%
Avada Commerce 8.3%
Brevo 5.1%
Omnisend 4.3%
Dotdigital 4%
Privy 3.6%
Salesforce Marketing Cloud 3.3%
Netcore 2.9%
LeadConnector 2.9%
GetResponse 1.8%
HighLevel 1.8%
Drip 1.4%
Justuno 1.1%
Oracle Eloqua 1.1%

🚀 Highlights

Here is a list of the top platforms that are more popular in the Philippines than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Avada Commerce ^(-3)
5. Omnisend ^(-6)
6. Dotdigital ^(-7)
7. Privy ^(-7)
9. Netcore ^(-40)
10. LeadConnector ^(-2)
11. GetResponse ^(-4)
12. HighLevel ^(-10)
13. Drip ^(-8)
14. Justuno ^(-9)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 32 marketing automation platforms used on sites from the Philippines, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	48.6%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	19.2%
3	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	8.3%
4	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	5.1%
5	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	4.3%
6	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	4%
7	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	3.6%
8	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	3.3%
9	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	2.9%
10	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	2.9%
11	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	1.8%
12	HighLevel Dallas, Texas, United States An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard. $97+/month	1.8%
13	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	1.4%
14	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	1.1%
15	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	1.1%
16	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.7%
17	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.7%
18	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.4%
19	Systeme.io Tyrrelstown, Dublin, Ireland An all-in-one business building tool for sales funnel creation, email marketing, website building, affiliate management and marketing automation. Free$27+/month	0.4%
20	Lemnisk Bengaluru, India A real-time customer data and marketing automation platform that integrates and activates data from multiple channels to enable effective user communication for marketers. $$$	0.4%
21	LeadSquared Bengaluru, India A sales automation platform that includes lead management, CRM and email marketing tools. $25+/user/month	0.4%
22	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	0.4%
23	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	0.4%
24	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	0.4%
25	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.4%

👉 See Also

🌎 Marketing Automation in other countries

Data is based on the analysis of 5,348 websites from the Philippines.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.