⚡ Marketing Automation in Uruguay

Marketing automation software helps businesses connect with customers by automating tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Uruguay is a South American country with a population of over 3.4 million people.

According to our data, marketing automation platforms are used on 6.4% of websites from Uruguay.

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Uruguay in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 62.9% share.
It is followed by Brevo with 9.5% and Privy with 6%.

Mailchimp 62.9%
Brevo 9.5%
Privy 6%
Klaviyo 5.2%
Avada Commerce 4.3%
Salesforce Marketing Cloud 3.4%
Marketo Engage 1.7%
Acquia 1.7%
SALESmanago 1.7%
Omnisend 1.7%
Twilio 0.9%
Dotdigital 0.9%
Epsilon 0.9%
Kit 0.9%
Oracle Eloqua 0.9%

🚀 Highlights

Here is a list of the top platforms that are more popular in Uruguay than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Brevo ^(-2)
3. Privy ^(-11)
5. Avada Commerce ^(-1)
7. Marketo Engage ^(-3)
8. Acquia ^(-8)
9. SALESmanago ^(-11)
10. Omnisend ^(-1)
12. Dotdigital ^(-1)
13. Epsilon ^(-6)
15. Oracle Eloqua ^(-2)

✨ Best Marketing Automation Platforms

Below is a more detailed list of 18 marketing automation platforms used on sites from Uruguay, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	62.9%
2	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	9.5%
3	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	6%
4	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	5.2%
5	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	4.3%
6	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	3.4%
7	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	1.7%
8	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	1.7%
9	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	1.7%
10	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	1.7%
-	Twilio San Francisco, California, United States A cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications. Free$250+/month	0.9%
12	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.9%
13	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.9%
14	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.9%
15	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	0.9%
16	Keap Dallas, Texas, United States A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses. $299+/month	0.9%
17	RD Station Florianópolis, Santa Catarina, Brazil A Brazilian digital marketing platform that helps businesses manage campaigns, create landing pages, send emails, engage visitors, and track leads. $18+/month	0.9%
18	MailUp Pesaro, Italy An Italian multi-channel marketing system for managing email and SMS marketing campaigns. €19+/month	0.9%

👉 See Also

🌎 Marketing Automation in other countries

Data is based on the analysis of 1,818 websites from Uruguay.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.