Amazon

Amazon, Seattle, Washington, United States

Amazon is a global online marketplace where businesses and individuals sell products directly to customers through a single platform.

It allows third-party sellers to list products alongside Amazon's own retail offers, use Fulfillment by Amazon for warehousing and shipping, offers Prime with faster delivery for customers, and provides additional services such as advertising tools and Amazon Pay for payments.

According to our data, Amazon is the most popular online marketplace on the web.
It has 52.4% of the marketplace market share and is detected on 1.2% of all websites.

πŸ’Έ Pricing

Amazon is available in both free and paid versions.

For buyers
Free version βœ”οΈ
Amazon Prime
US$14.99/month
UKΒ£8.99/month
DE€8.99/month
ES€4.99/month
For sellers
Plans
Individual$0.99/item sold
Professional$39.99/month
Referral fees
(vary by product category)
5%-15%
Fulfillment by Amazon$2.29+/unit

πŸ“Š Rankings and Market Share

πŸ† Amazon Awards

⚑ Sites Using Amazon

We have data on 39,980 websites that use the Amazon marketplace. Here is a list of some of the top ranked ones.

The highest rated site using Amazon is tiktok.com.

#WebsiteRankCountryLanguage
1 tiktok.com #18 Cayman Islands English
2 imdb.com #61 United States American English
3 forbes.com #68 United States English
4 amazon.co.uk #96 United Kingdom British English
5 amazon.de #122 Germany British English
6 nypost.com #140 United States American English
7 cnet.com #228 English
8 spiegel.de #232 Germany German
9 weather.com #238 American English
10 amazon.ca #242 United States American English
11 amazon.es #246 Spain British English
12 tradingview.com #259 English
13 amazon.it #274 Luxembourg British English
14 amazon.fr #276 France French
15 investing.com #292 English
16 amazon.com.br #346 Brazil Brazilian Portuguese
17 amazon.com.au #370 Australia Australian English
18 pbs.org #435 English
19 primevideo.com #443 United States American English
20 focus.de #477 Germany German

πŸ“ˆ Usage Statistics

Most of the sites that use Amazon:

Most of the sites using Amazon are from the United States, Japan, and Germany.

  • United States 40.6%
  • Japan 14%
  • Germany 10.3%
  • United Kingdom 7.2%
  • Italy 3.5%
  • France 3.2%
  • Spain 2.9%
  • Canada 2.4%
  • India 2.2%
  • Other 13.7%

Most Amazon users speak English, Japanese, or German.

  • English 69.5%
  • Japanese 10.7%
  • German 7.3%
  • Spanish 3.6%
  • Italian 2.6%
  • French 2%
  • Portuguese 1.3%
  • Chinese 0.7%
  • Indonesian 0.5%
  • Other 1.8%

The Amazon marketplace is especially popular on .com, .org, and .de top-level domains.

  • .com 64.8%
  • .org 6.3%
  • .de 5.3%
  • .net 4.9%
  • .jp 2.6%
  • .co.uk 1.9%
  • .it 1.6%
  • .co.jp 1%
  • .info 0.9%
  • Other 10.7%

The primary market segments for websites utilizing Amazon include blogs and wiki, marketing and merchandising, and entertainment.

  • Blogs/Wiki 21.4%
  • Marketing/Merchandising 10.3%
  • Entertainment 9.3%
  • Business 6.9%
  • Online Shopping 6.6%
  • Education/Reference 5.6%
  • Recreation/Hobbies 2.9%
  • Sports 2.8%
  • Health 2.7%
  • Other 31.5%

πŸ•΅οΈ Similar Technologies

These are some of the best Amazon alternatives.

RankName
4
eBay
San Jose, California, United States

A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.

18
Walmart
Bentonville, Arkansas, United States

An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers.

Free$98/year
38
Best Buy
Richfield, Minnesota, United States

A large American consumer electronics retailer.

56
Newegg
Diamond Bar, California, United States

An American online retailer specializing in electronics, computer hardware, and other tech-related products.

58
Temu
Shanghai, China

An online marketplace offering discounted goods, mostly shipped directly from China.

πŸ†š Compare Alternatives

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πŸ’¬ Frequently Asked Questions

What is the company behind Amazon?

Amazon is owned by Amazon.com, Inc., headquartered in Seattle, Washington, United States.

Can I use Amazon for free?

Yes, there is a free version with limited functionality.

How much does it cost?

Amazon is priced from $14.99 per month for the US plan.

Which country uses Amazon the most?

The majority of Amazon users are from the United States.

Who uses Amazon?

According to our data, Amazon is used on thousands of sites, including such established ones as tiktok.com, imdb.com, and forbes.com.

Do academic institutions use Amazon?

Yes. In total, we know of 16 academic websites in the United States that use Amazon.

How does Amazon stack up against the competition?

Amazon is the most popular online marketplace on the market, outranking all others.

What are the alternatives to Amazon?

Alternatives and possible competitors to Amazon may include Best Buy, Newegg, and Walmart.

πŸ‘‰ See Also

Statistics were last calculated on .
For details, see our methodology and disclaimer.