⚡ A/B Testing in Austria

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Austria is a Central European country with a population of over 9 million people.

According to our data, A/B testing tools are used on 1% of websites from Austria.

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Austria in 2026, based on market share.

The most popular is VWO with a share of 12.8%, followed by Optimizely with 11.7% and Kameleoon with 11.3%.

VWO 12.8%
Optimizely 11.7%
Kameleoon 11.3%
Adobe Target 8.5%
Dynamic Yield 7.4%
PostHog 5.7%
AB Tasty 5.7%
Crazy Egg 5.3%
ABlyft 5.3%
Nosto 5%
OptinMonster 4.3%
OptiMonk 3.5%
Zoho PageSense 2.5%
Convert 2.5%
Other 8.5%

🚀 Highlights

Here is a list of the top tools that are more popular in Austria than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Optimizely ^(-2)
3. Kameleoon ^(-18)
4. Adobe Target ^(-7)
5. Dynamic Yield ^(-17)
7. AB Tasty ^(-5)
9. ABlyft ^(-18)
10. Nosto ^(-6)
17. Plerdy ^(-7)
19. Monetate ^(-7)
20. Kilkaya ^(-8)

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 32 A/B testing tools used on sites from Austria, ranked by their market share.

Rank	Name	Market share
1	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	12.8%
2	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	11.7%
3	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	11.3%
4	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	8.5%
5	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	7.4%
6	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	5.7%
7	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	5.7%
8	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	5.3%
9	ABlyft Kiel, Germany An A/B testing platform with a powerful visual editor and a focus on developers. Free$$$	5.3%
10	Nosto Helsinki, Finland The intelligent commerce experience platform that integrates with Shopify, Magento, Adobe Commerce, Shopware, BigCommerce and VTEX. $$$	5%
11	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	4.3%
12	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	3.5%
13	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	2.5%
14	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	2.5%
15	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	2.5%
16	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	2.5%
17	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	2.1%
18	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	1.4%
19	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	1.4%
20	Kilkaya Ski, Norway The Norwegian real-time analytics solution that provides customized dashboards, KPIs, A/B testing and video integration. $$$	1.4%
21	ClickFunnels Canton, Georgia, United States An online tool for building high-converting websites and sales funnels. $97+/month	1.1%
22	FigPii Chicago, Illinois, United States A conversion optimization and web analytics platform that includes heatmaps, session replay videos, online surveys and A/B testing. Free$149.99+/month	1.1%
23	SiteSpect Auburndale, Massachusetts, United States A user experience A/B testing, personalization, and optimization platform that tests strategic changes to your website, mobile, and other digital applications. $$$	0.7%
24	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	0.7%
25	PathFactory Toronto, Ontario, Canada A content intelligence platform that connects B2B buyers with relevant content through personalized AI-powered content experiences. $15,000+/year	0.4%

👉 See Also

🌎 A/B Testing in other countries

Data is based on the analysis of 29,013 websites from Austria.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.