⚡ A/B Testing in Korea

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Korea is an East Asian country with a population of around 52 million people.

According to our data, A/B testing tools are used on 0.2% of websites from Korea.

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Korea in 2026, based on market share.

The most popular is VWO with a share of 20.3%, followed by Optimizely with 17.2% and Adobe Target with 14.1%.

VWO 20.3%
Optimizely 17.2%
Adobe Target 14.1%
Nosto 7.8%
Crazy Egg 7.8%
Visually 6.3%
Inspectlet 6.3%
ConvertFlow 4.7%
PostHog 3.1%
Kameleoon 3.1%
Monetate 3.1%
Shogun 3.1%
Zoho PageSense 1.6%
Convert 1.6%
OptinMonster 1.6%

🚀 Highlights

Here is a list of the top tools that are more popular in Korea than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Optimizely ^(-2)
3. Adobe Target ^(-8)
4. Nosto ^(-12)
6. Visually ^(-19)
7. Inspectlet ^(-8)
8. ConvertFlow ^(-26)
10. Kameleoon ^(-11)
11. Monetate ^(-15)
16. Webflow Optimize ^(-7)
19. PathFactory ^(-16)

✨ Best A/B Testing Tools

Below is a more detailed list of 21 A/B testing tools used on sites from Korea, ranked by their market share.

Rank	Name	Market share
1	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	20.3%
2	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	17.2%
3	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	14.1%
4	Nosto Helsinki, Finland The intelligent commerce experience platform that integrates with Shopify, Magento, Adobe Commerce, Shopware, BigCommerce and VTEX. $$$	7.8%
5	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	7.8%
6	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	6.3%
7	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	6.3%
8	ConvertFlow Coral Gables, Florida, United States A no-code funnel builder that allows you to create, personalize and A/B test high converting funnels for any website. $299+/month	4.7%
9	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	3.1%
10	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	3.1%
11	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	3.1%
12	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	3.1%
13	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	1.6%
14	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	1.6%
15	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	1.6%
16	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	1.6%
17	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	1.6%
18	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1.6%
19	PathFactory Toronto, Ontario, Canada A content intelligence platform that connects B2B buyers with relevant content through personalized AI-powered content experiences. $15,000+/year	1.6%
20	Convertful Tortola, British Virgin Islands A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more. $9+/month	1.6%
21	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	1.6%

👉 See Also

🌎 A/B Testing in other countries

Data is based on the analysis of 25,802 websites from Korea.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.