⚡ Ad Tracking
Ad tracking tools, also known as tracking pixels or advertising tags, are technologies used to measure the effectiveness of online advertising campaigns by recording user interactions and conversions.
They enable advertisers to track PPC conversions, attribute ad spend, build remarketing audiences, and optimize campaign performance across advertising platforms.
According to our research, ad tracking tools are used on 11.1% of all websites.
74.6% of these sites use only one ad tracking tool, 19% use two, and 6.4% use three or more at the same time.
⭐ Most Popular in 2025
The following chart shows the leading ad tracking tools in 2025, based on market share.
The most popular is 
Meta Pixel with a substantial share of 57.8%, followed by 
Google Ads with 37.3% and 
Pinterest Analytics with 16.1%.
- Meta Pixel 57.8%
- Google Ads 37.3%
- Pinterest Analytics 16.1%
LinkedIn Insight Tag 7.9%
Microsoft Advertising Tracking 5.3%
Tiktok Pixel 2.9%
X Pixel 2.4%- Pinterest Tag 2.1%
Snap Pixel 0.9%
Google Floodlight 0.5%
Reddit Pixel 0.4%Kakao Pixel 0.4%
- Rakuten Advertising Performance Tag 0.2%
Kwai Pixel 0.09%
You can also drill down by country:
🚀 Country Highlights
Here is a list of tools that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.
- Google Ads is #1 in Germany (-1)
- Pinterest Analytics is #1 in Iran (-2)
- LinkedIn Insight Tag is #3 in Switzerland (-1)
- Microsoft Advertising Tracking is #3 in Taiwan (-2)
- Tiktok Pixel is #4 in Vietnam (-2)
- X Pixel is #4 in Japan (-3)
- Pinterest Tag is #6 in the United States (-2)
✨ Best Ad Tracking Tools
Below is a more detailed list of all ad tracking tools we detect, ranked by their market share.
👉 See Also
Conversion trackingStatistics were last calculated on .
For details, see our methodology and disclaimer.