Amazon Advertising

Amazon, Seattle, Washington, United States

Amazon Advertising is a pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.

According to our data, Amazon Advertising is the 10th most popular advertising technology on the web.
It has 2.4% of the advertising market share and is detected on 0.4% of all websites.

📊 Rankings and Market Share

🏆 Amazon Advertising Awards

⚡ Sites Using Amazon Advertising

We have data on 11,971 websites that use Amazon Advertising technology. Here is a list of some of the top ranked ones.

The highest rated site using Amazon Advertising is pinterest.com.

#WebsiteRankCountryLanguage
1 pinterest.com #15 English
2 nytimes.com #50 United States English
3 theverge.com #56 American English
4 imdb.com #61 United States American English
5 cnn.com #67 United States English
6 tumblr.com #78 United States American English
7 amazon.co.uk #96 United Kingdom British English
8 washingtonpost.com #104 English
9 usatoday.com #113 American English
10 businessinsider.com #114 American English
11 uber.com #117 United States English
12 amazon.de #122 Germany British English
13 wp.pl #131 Poland Polish
14 goodreads.com #134 United States English
15 nypost.com #140 United States American English
16 indiatimes.com #158 India English
17 theatlantic.com #169 United States English
18 foxnews.com #201 United States English
19 huffpost.com #217 United States English
20 cricbuzz.com #230 India English

📈 Usage Statistics

Most of the sites that use Amazon Advertising:

Most of the sites using Amazon Advertising are from the United States, the United Kingdom, and Japan.

  • United States 44.7%
  • United Kingdom 10%
  • Japan 7.9%
  • Germany 4.7%
  • Canada 4.3%
  • Turkey 3.5%
  • Spain 3%
  • France 2.3%
  • Italy 2%
  • Other 17.6%

Most Amazon Advertising users speak English, Japanese, or Spanish.

  • English 75.7%
  • Japanese 5.2%
  • Spanish 4%
  • German 2.8%
  • Turkish 2.4%
  • French 1.7%
  • Indonesian 1.7%
  • Italian 1.4%
  • Portuguese 1.4%
  • Other 3.7%

Amazon Advertising technology is especially popular on .com top-level domains.

  • .com 72.6%
  • .net 3.5%
  • .co.uk 3.1%
  • .org 2.8%
  • .de 2.1%
  • .jp 1.5%
  • .it 1.1%
  • .ca 1%
  • .com.br 0.8%
  • Other 11.5%

The primary market segments for websites utilizing Amazon Advertising include general news, blogs and wiki, and entertainment.

  • General News 21%
  • Blogs/Wiki 15.5%
  • Entertainment 8.7%
  • Sports 6.5%
  • Marketing/Merchandising 5.9%
  • Business 4.2%
  • Online Shopping 4%
  • Recreation/Hobbies 2.8%
  • Education/Reference 2.5%
  • Other 28.9%

🕵️ Similar Technologies

These are some of the best Amazon Advertising alternatives.

RankName
1
Google AdSense
Mountain View, California, United States

An advertising network that lets publishers earn revenue by displaying targeted ads on their websites.

$$$
6
Microsoft Advertising
Redmond, Washington, United States

A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.
7
Google Ad Manager
Mountain View, California, United States

An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.
8
Ezoic
Carlsbad, California, United States

A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner.

$$$
9
Criteo
Paris, France

A French performance advertising platform focused on commerce media and retargeting.

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind Amazon Advertising?

Amazon Advertising is owned by Amazon.com, Inc., headquartered in Seattle, Washington, United States.

Which country uses Amazon Advertising the most?

The majority of Amazon Advertising users are from the United States.

Who uses Amazon Advertising?

According to our data, Amazon Advertising is used on thousands of sites, including such established ones as pinterest.com, nytimes.com, and theverge.com.

Do academic institutions use Amazon Advertising?

Yes. In total, we know of 14 academic websites in the United States that use Amazon Advertising.

How does Amazon Advertising stack up against the competition?

Amazon Advertising is a very popular advertising technology, second only to 9 other online advertising platforms we track.

What are the alternatives to Amazon Advertising?

Alternatives and possible competitors to Amazon Advertising may include Google AdSense, Microsoft Advertising, and Google Ad Manager.

👉 See Also

Statistics were last calculated on .
For details, see our methodology and disclaimer.