⚡ Advertising in Israel

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs). These systems enable businesses to manage and optimize digital ads through programmatic buying, audience targeting, real-time bidding, and performance tracking.

According to our research, online advertising platforms are detected on 21.4% of websites from Israel.

⭐ Most Popular in 2025

The following chart shows the top online advertising platforms in Israel in 2025, based on market share.

The most popular is Google Ads with an impressive share of 48.8%, followed by Google AdSense with 35.3% and Google AdSense for Platforms with 9.5%.

Google Ads 48.8%
Google AdSense 35.3%
Google AdSense for Platforms 9.5%
Outbrain 7.2%
LinkedIn Ads 6.5%
Taboola 6.2%
Google Ad Manager 5%
Ezoic 4.5%
AdScale 1.8%
Google AdSense for Domains 1.3%
Google Marketing Platform 1.2%
Microsoft Advertising 1%
Adobe Advertising 0.8%
Criteo 0.8%
BuySellAds 0.7%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Israel than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Google Ads ^(-1)
3. Google AdSense for Platforms ^(-1)
4. Outbrain ^(-20)
6. Taboola ^(-8)
9. AdScale ^(-136)
11. Google Marketing Platform ^(-1)
13. Adobe Advertising ^(-2)
15. BuySellAds ^(-43)
18. RTB House ^(-11)
20. Google Interactive Media Ads ^(-23)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 83 online advertising platforms used on sites from Israel, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	48.8%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	35.3%
3	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	9.5%
4	Outbrain New York, United States A content discovery and native advertising platform that operates in over 30 countries. $$$	7.2%
5	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to reach their target audience on LinkedIn.	6.5%
6	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	6.2%
7	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	5%
8	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	4.5%
9	AdScale Yokneam, Israel A fully automated, AI-powered advertising platform that automates and optimizes Facebook, Instagram and Google ad campaigns for e-commerce. $199+/month	1.8%
10	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	1.3%
11	Google Marketing Platform Mountain View, California, United States An online advertising and analytics platform from Google.	1.2%
12	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform used to display ads on Bing, Yahoo!, DuckDuckGo, and other websites.	1%
13	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	0.8%
14	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	0.8%
15	BuySellAds Boston, Massachusetts, United States A contextual advertising platform that also sells ad space on partner websites through a self-serve marketplace.	0.7%
16	Blockthrough Toronto, Ontario, Canada A popular adblock revenue recovery solution.	0.6%
17	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.6%
18	RTB House Warsaw, Poland A global advertising company that specializes in targeted advertising, including retargeting and real-time bidding.	0.6%
19	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	0.5%
20	Google Interactive Media Ads Mountain View, California, United States Enable publishers to request ads from any VAST-compliant ad server and manage ad playback.	0.4%
21	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	0.4%
22	Adnimation Modiin, Israel A full-service ad management company that maximizes publishers' ad revenues through hybrid header bidding, mobile app monetization, CTV solutions and digital out-of-home advertising. Free	0.3%
23	The Trade Desk Ventura, California, United States A programmatic demand-side platform that helps marketers reach their audiences across channels using data.	0.3%
24	AdRoll San Francisco, California, United States A digital advertising platform with an AI-powered bidding engine, dynamic personalization, and advanced audience modeling and targeting. $36+/month	0.3%
25	AdRotate Den Helder, Netherlands An advertising manager plugin for WordPress that features unlimited ad units, automatic ad rotation and integration with Google AdSense, Google Ad Manager, Amazon Ads, Media.net and more. FreeOpen source€49.00+	0.3%

👉 See Also

🌎 Advertising in other countries

Data is based on the analysis of 10,302 websites from Israel.
Statistics were last calculated on December 27, 2025.
For details, see our methodology and disclaimer.