⚡ Advertising in Latvia

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Latvia is a Northern European country with a population of around 1.9 million people.

According to our research, online advertising platforms are detected on 13.1% of websites from Latvia.

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Latvia in 2026, based on market share.

The most popular is Google AdSense with an impressive share of 45.4%, followed by Google Ads with 36.3% and LinkedIn Ads with 9.7%.

Google AdSense 45.4%
Google Ads 36.3%
LinkedIn Ads 9.7%
Google Ad Manager 7.5%
Google AdSense for Domains 6.2%
Adform 5.8%
Setupad 5%
Google AdSense for Platforms 5%
Microsoft Advertising 3.6%
Adobe Advertising 3.4%
Revive Adserver 2.2%
InMobi 2.2%
AdOcean 2.2%
OpenX 2%
Criteo 1.8%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Latvia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. LinkedIn Ads ^(-1)
4. Google Ad Manager ^(-3)
6. Adform ^(-22)
7. Setupad ^(-116)
10. Adobe Advertising ^(-4)
11. Revive Adserver ^(-23)
12. InMobi ^(-12)
13. AdOcean ^(-64)
14. OpenX ^(-9)
17. Teads ^(-13)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 66 online advertising platforms used on sites from Latvia, ranked by their market share.

Rank	Name	Market share
1	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	45.4%
2	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	36.3%
3	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	9.7%
4	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	7.5%
5	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	6.2%
6	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	5.8%
7	Setupad Riga, Latvia Ad optimization platform that helps publishers increase advertising revenue by optimizing programmatic demand.	5%
8	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	5%
9	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	3.6%
10	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	3.4%
11	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	2.2%
12	InMobi Bengaluru, India A mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.	2.2%
13	AdOcean Warsaw, Poland An advanced ad server that enables publishers to effectively manage their ad space and optimize campaign profitability programmatically. 976 PLN+/month	2.2%
14	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	2%
15	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	1.8%
16	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	1.6%
17	Teads New York, United States A global omnichannel ad monetization platform.	1.2%
18	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	1.2%
19	Equativ Paris, France Offers a comprehensive suite of buy-side and sell-side ad tech solutions, including its own independent ad server, SSP and buyer tools.	1%
20	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.8%
21	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	0.8%
22	Yandex Advertising Network Moscow, Russia A contextual advertising platform operated by Yandex that enables publishers to monetize websites and mobile apps with text, display, and native ads.	0.8%
23	BidSwitch Paris, France Middleware that optimizes trading connectivity between different programmatic technology platforms, enabling SSPs to integrate with more than 220 DSPs.	0.8%
24	RTB House Warsaw, Poland A global advertising company that specializes in targeted advertising, including retargeting and real-time bidding.	0.8%
25	Index Exchange Toronto, Ontario, Canada A global advertising supply-side platform enabling media owners to maximize the value of their content on any screen.	0.6%

👉 See Also

🌎 Advertising in other countries

Data is based on the analysis of 3,834 websites from Latvia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.