⚡ Advertising in Taiwan

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Taiwan is an East Asian island country with a population of around 23.6 million people.

According to our research, online advertising platforms are detected on 21.8% of websites from Taiwan.

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Taiwan in 2026, based on market share.

The most popular is Google Ads with a substantial share of 54.4%, followed by Google AdSense with 33.3% and Yahoo Advertising with 14.4%.

Google Ads 54.4%
Google AdSense 33.3%
Yahoo Advertising 14.4%
Google AdSense for Platforms 7.3%
Google Ad Manager 7.1%
Microsoft Advertising 5.2%
Criteo 4.1%
Taboola 1.6%
Google AdSense for Domains 1.6%
LinkedIn Ads 1.6%
Google Marketing Platform 1.6%
PopIn 1.4%
Dable 0.7%
The Trade Desk 0.7%
OpenX 0.6%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Taiwan than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Google Ads ^(-1)
3. Yahoo Advertising ^(-30)
4. Google AdSense for Platforms ^(-1)
5. Google Ad Manager ^(-2)
7. Criteo ^(-2)
8. Taboola ^(-5)
11. Google Marketing Platform ^(-1)
12. PopIn ^(-140)
13. Dable ^(-79)
14. The Trade Desk ^(-2)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 71 online advertising platforms used on sites from Taiwan, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	54.4%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	33.3%
3	Yahoo Advertising New York, United States A pay-per-click digital advertising platform.	14.4%
4	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	7.3%
5	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	7.1%
6	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	5.2%
7	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	4.1%
8	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	1.6%
9	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	1.6%
10	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	1.6%
11	Google Marketing Platform Mountain View, California, United States An online advertising and analytics platform from Google.	1.6%
12	PopIn	1.4%
13	Dable Seoul, Korea A Korean native advertising and content discovery platform that delivers customized ads and recommends personalized news tailored to users' interests.	0.7%
14	The Trade Desk Ventura, California, United States A programmatic demand-side platform that helps marketers reach their audiences across channels using data.	0.7%
15	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	0.6%
16	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	0.6%
17	Prebid.js New York, United States An open-source library for publishers to quickly implement header bidding advertising. FreeOpen source	0.5%
18	Juicy Ads Regina, Saskatchewan, Canada An adult advertising network that connects publishers and advertisers in the adult entertainment industry.	0.5%
19	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	0.4%
20	Adsterra Limassol, Cyprus An advertising network that has been connecting brands and marketers through world-class advertising and monetization solutions since 2013.	0.4%
21	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	0.4%
22	Skimlinks New York, United States A content monetization platform that specializes in monetizing links through affiliate marketing.	0.3%
23	PubMatic Redwood City, California, United States A supply-side programmatic advertising platform.	0.3%
24	WordAds San Francisco, California, United States An advertising platform for WordPress sites that allows publishers to monetize content by displaying automatically managed ads across their pages.	0.3%
25	Teads New York, United States A global omnichannel ad monetization platform.	0.3%

👉 See Also

🌎 Advertising in other countries

Data is based on the analysis of 12,210 websites from Taiwan.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.