⚡ Advertising in South Africa

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

South Africa is an African country with a population of over 60 million people.

According to our research, online advertising platforms are detected on 13% of websites from South Africa.

Statistics based on 18K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in South Africa in 2026, based on market share.

The most popular is Google Ads with an impressive share of 43.7%, followed by Google AdSense with 27.3% and LinkedIn Ads with 14.4%.

Google Ads 43.7%
Google AdSense 27.3%
LinkedIn Ads 14.4%
Google AdSense for Platforms 11.4%
Google Ad Manager 8.5%
Ezoic 5.7%
Microsoft Advertising 4.8%
Revive Adserver 2.5%
AdRotate 2%
Clever Advertising 1.8%
Google Marketing Platform 1.7%
Criteo 1.7%
Adobe Advertising 1.4%
Taboola 1.3%
Google AdSense for Domains 1.1%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in South Africa than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Google Ads ^(-1)
3. LinkedIn Ads ^(-1)
4. Google AdSense for Platforms ^(-1)
5. Google Ad Manager ^(-2)
6. Ezoic ^(-2)
8. Revive Adserver ^(-26)
9. AdRotate ^(-16)
10. Clever Advertising ^(-28)
11. Google Marketing Platform ^(-1)
13. Adobe Advertising ^(-1)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 86 online advertising platforms used on sites from South Africa, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Google Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	43.7%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	27.3%
3	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	14.4%
4	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	11.4%
5	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	8.5%
6	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	5.7%
7	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	4.8%
8	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	2.5%
9	AdRotate Den Helder, Netherlands An advertising manager plugin for WordPress that features unlimited ad units, automatic ad rotation and integration with Google AdSense, Google Ad Manager, Amazon Ads, Media.net and more. FreeOpen source€49.00+	2%
10	Clever Advertising Porto, Portugal A premium advertising platform focused on delivering new customers for iGaming brands.	1.8%
11	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	1.7%
12	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	1.7%
13	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	1.4%
14	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	1.3%
15	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	1.1%
16	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	0.8%
17	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	0.7%
18	The Trade Desk Ventura, California, United States A programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.	0.7%
19	Outbrain New York, United States A content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites. $$$	0.7%
20	Teads New York, United States A global omnichannel ad monetization platform.	0.6%
21	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	0.6%
22	AdRoll San Francisco, California, United States A digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization. $36+/month	0.5%
23	BuySellAds Boston, Massachusetts, United States A contextual advertising platform that also sells ad space on partner websites through a self-serve marketplace.	0.5%
24	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	0.5%
25	PubMatic Redwood City, California, United States A supply-side programmatic advertising platform.	0.5%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 18,135 websites from South Africa.
We currently track the presence of 198 online advertising platforms across the web.
Of these, 86 were detected on websites from South Africa.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.