Microsoft Advertising
Microsoft, Redmond, Washington, United StatesMicrosoft Advertising is a pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.
It supports keyword-based search campaigns, native and display ads, 
LinkedIn profile targeting for professional attributes, automated bidding strategies, and offline and online conversion tracking via the Universal Event Tracking tag.
According to our data, Microsoft Advertising is the 6th most popular advertising technology on the web.
It has 7.1% of the advertising market share and is detected on 1.1% of all websites.
- 🏠 Website
- 🏷️ Previous name
- Bing Ads
- 🔗 Links
- 👨👩👦👦 Community
Wikipedia📊 Rankings and Market Share
- Advertising
- Rank: 6
- Market share: 7.1%
🏆 Microsoft Advertising Awards
- 🥉 Third most popular in the United States in the Advertising category.
- 🥉 Third most popular in China in the Advertising category.
- ⭐ 4th most popular in the United Kingdom in the Advertising category.
- ⭐ 4th most popular in Germany in the Advertising category.
- ⭐ 4th most popular in the Netherlands in the Advertising category.
- ⭐ 4th most popular in Australia in the Advertising category.
- ⭐ 4th most popular in Switzerland in the Advertising category.
- ⭐ 4th most popular in Denmark in the Advertising category.
- ⭐ 4th most popular in the Czech Republic in the Advertising category.
- ⭐ 4th most popular in Belgium in the Advertising category.
⚡ Sites Using Microsoft Advertising
We have data on 35,890 websites that use Microsoft Advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using Microsoft Advertising is 
facebook.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | facebook.com |
#2 | United States | English |
| 2 | microsoft.com |
#3 | United States | American English |
| 3 |  instagram.com |
#5 | United States | English |
| 4 | linkedin.com |
#9 | United States | English |
| 5 |  vimeo.com |
#23 | United States | English |
| 6 |  whatsapp.com |
#48 | United States | English |
| 7 | #49 | English | ||
| 8 | #67 | United States | English | |
| 9 |  wordpress.com |
#83 | United States | English |
| 10 | #97 | United States | English | |
| 11 | #104 | English | ||
| 12 | #112 | Spain | European Spanish | |
| 13 | #113 | American English | ||
| 14 | #131 | Poland | Polish | |
| 15 | #140 | United States | American English | |
| 16 |  walmart.com |
#162 | American English | |
| 17 |  atlassian.com |
#165 | United States | English |
| 18 |  jotform.com |
#173 | United States | English |
| 19 |  notion.com |
#186 | United States | American English |
| 20 | #201 | United States | English |
📈 Usage Statistics
Most of the sites that use Microsoft Advertising:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Microsoft Advertising are from the United States, the United Kingdom, and Germany.
- United States 35.4%
- United Kingdom 11.4%
- Germany 7.8%
- France 4.4%
- Netherlands 4%
- Australia 3.5%
- Canada 3.2%
- Spain 2.7%
- Italy 1.9%
- Other 25.7%
Most Microsoft Advertising users speak English, German, or French.
- English 70.4%
- German 6.3%
- French 4%
- Spanish 3%
- Dutch 2.8%
- Italian 1.5%
- Portuguese 1.4%
- Polish 1.4%
- Chinese 1%
- Other 8.2%
Microsoft Advertising technology is especially popular on .com and .co.uk top-level domains.
- .com 59.3%
- .co.uk 5%
- .de 4.1%
- .nl 2.3%
- .com.au 2.2%
- .org 2.1%
- .fr 1.7%
- .net 1.4%
- .ca 1.4%
- Other 20.5%
The primary market segments for websites utilizing Microsoft Advertising include online shopping, business, and marketing and merchandising.
- Online Shopping 25.2%
- Business 15.9%
- Marketing/Merchandising 10.6%
- Fashion/Beauty 5.4%
- Travel 3.9%
- Finance/Banking 3.7%
- Internet Services 3.7%
- Software/Hardware 3.5%
- Health 3.1%
- Other 25%
🕵️ Similar Technologies
These are some of the best Microsoft Advertising alternatives.
Criteo
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Adobe Advertising💬 Frequently Asked Questions
What is the company behind Microsoft Advertising?
Microsoft Advertising is owned by Microsoft Corporation, headquartered in Redmond, Washington, United States.
Which country uses Microsoft Advertising the most?
The majority of Microsoft Advertising users are from the United States.
Who uses Microsoft Advertising?
According to our data, Microsoft Advertising is used on thousands of sites, including facebook.com, microsoft.com, and instagram.com.
Is Microsoft Advertising used on government websites?
In total, we found Microsoft Advertising on 5 government sites in the United States.
Do academic institutions use Microsoft Advertising?
Yes, quite a few! In total, we know of 104 academic websites in the United States that use Microsoft Advertising.
How does Microsoft Advertising compare to the competition?
Microsoft Advertising is a very popular advertising technology, second only to 5 other online advertising platforms we track.
What are the alternatives to Microsoft Advertising?
Alternatives and possible competitors to Microsoft Advertising may include 
Google AdSense, 
Google Ad Manager, and 
Ezoic.
👉 See Also
- ✨ Related technologies
- 💼 All technologies from Microsoft
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.