PubMatic
PubMatic is a supply-side programmatic advertising platform.
According to our data, PubMatic ranks 27th among the online advertising platforms we track.
It has 0.8% of the advertising market share and is detected on 0.1% of all websites.
- 🏠 Website
📊 Rankings and Market Share
- Advertising
- Rank: 27
- Market share: 0.8%
🏆 PubMatic Awards
- 🔥 12nd most popular in Turkey in the Advertising category.
- 🔥 17th most popular in India in the Advertising category.
- 🔥 18th most popular in Indonesia in the Advertising category.
- 🔥 18th most popular in the Czech Republic in the Advertising category.
- 🔥 20th most popular in Sweden in the Advertising category.
- ⬆️ 21st most popular in Belgium in the Advertising category.
- ⬆️ 22nd most popular in Mexico in the Advertising category.
- ⬆️ 23rd most popular in the United States in the Advertising category.
- ⬆️ 23rd most popular in Brazil in the Advertising category.
- ⬆️ 23rd most popular in the Netherlands in the Advertising category.
⚡ Sites Using PubMatic
We have data on 4,279 websites that use PubMatic advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using PubMatic is cnn.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #67 | United States | English | |
| 2 |  tumblr.com |
#78 | United States | American English |
| 3 | #97 | United States | English | |
| 4 | #131 | Poland | Polish | |
| 5 | #140 | United States | American English | |
| 6 |  tripadvisor.com |
#156 | United Kingdom | American English |
| 7 | #201 | United States | English | |
| 8 | #251 | United States | English | |
| 9 | #282 | United States | American English | |
| 10 | #342 | United Kingdom | English | |
| 11 | #385 | Italy | Italian | |
| 12 | #390 | India | English | |
| 13 | #424 | India | English | |
| 14 | #434 | India | English | |
| 15 | #486 | Netherlands | Dutch | |
| 16 | #547 | Czech Republic | Czech | |
| 17 | #601 | India | Hindi | |
| 18 | #662 | Turkey | Turkish | |
| 19 | #1,200 | India | English | |
| 20 | #1,230 | India | English |
📈 Usage Statistics
Most of the sites that use PubMatic:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the General News category.
Most of the sites using PubMatic are from the United States, Turkey, and the United Kingdom.
- United States 33.5%
- Turkey 9.1%
- United Kingdom 6.5%
- Germany 6%
- France 3.9%
- Italy 3.6%
- Spain 3.6%
- India 3.2%
- Poland 2.5%
- Other 28.1%
Most PubMatic users speak English, Turkish, or Spanish.
- English 62.1%
- Turkish 6.5%
- Spanish 4.6%
- German 3.8%
- French 3.6%
- Italian 2.6%
- Portuguese 2.3%
- Polish 1.8%
- Japanese 1.6%
- Other 11.1%
PubMatic advertising technology is especially popular on .com top-level domains.
- .com 65.1%
- .net 3.1%
- .org 3.1%
- .de 2.2%
- .co.uk 2%
- .it 1.7%
- .com.tr 1.5%
- .pl 1.4%
- .com.au 1.2%
- Other 18.7%
The primary market segments for websites utilizing PubMatic include general news, online shopping, and blogs and wiki.
- General News 17.2%
- Online Shopping 13%
- Blogs/Wiki 12.1%
- Entertainment 6.8%
- Business 6.6%
- Marketing/Merchandising 6.1%
- Fashion/Beauty 4.6%
- Sports 3.1%
- Finance/Banking 2.6%
- Other 27.9%
🕵️ Similar Technologies
These are some of the best PubMatic alternatives.
Criteo
Magnite
OpenX
TripleLift🆚 Compare Alternatives
Compare PubMatic to…
- 🕵️ Similar online advertising platforms
- ⭐ Market leaders
- 💡 Featured alternatives
- 🔎 All options
Google AdSense
Microsoft Advertising
Google Ad Manager
Nexxen
Basis💬 Frequently Asked Questions
Where is PubMatic's headquarters?
PubMatic is located in Redwood City, California, United States.
Which country uses PubMatic the most?
The majority of PubMatic users are from the United States.
Who uses PubMatic?
According to our data, PubMatic is used on thousands of sites, including such established ones as cnn.com,
tumblr.com, and sourceforge.net.
Do academic institutions use PubMatic?
Yes. Overall, we know of 4 academic websites in the United States that use PubMatic.
How does PubMatic compare to its competitors?
PubMatic is a fairly popular advertising technology, ranking ahead of 172 other online advertising platforms we track.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.