⚡ Analytics in the United States

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into traffic sources, user behavior, and overall website performance.

The United States of America (USA) is a North American country with a population of over 341 million people.

According to our statistics, web analytics tools are used on 47.3% of websites from the United States.

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in the United States in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 78.1% share.
It is followed by Jetpack Stats with 11.6% and Cloudflare Web Analytics with 7.3%.

🚀 Highlights

Here is a list of the top tools that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 180 web analytics tools used on sites from the United States, ranked by their market share.

RankNameMarket share
1
Google Analytics
Mountain View, California, United States

A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

Free$50,000+/year
2
Jetpack Stats
San Francisco, California, United States

A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard.

Free$8.33+/month
3
Cloudflare Web Analytics
San Francisco, California, United States

A free, lightweight, privacy-first analytics and performance metrics service.

Free$25+/month
4
HubSpot Analytics
Cambridge, Massachusetts, United States

Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards.

Free$20+/seat/month
5
MonsterInsights
West Palm Beach, Florida, United States

A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard.

Free$99.50+/year
6
Microsoft Clarity
Redmond, Washington, United States

A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.

Free
7
Hotjar
St. Julian's, Malta

A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

Free$49+/month
8
Snowplow
London, United Kingdom

A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases.

FreeOpen source$$$
9
Matomo
Wellington, New Zealand

An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.

FreeOpen source€22+/month
10
Gauges
San Francisco, California, United States

A real-time web analytics software that tracks website visits based on location, referrer, and landing page.

$6+/month
11
Statcounter
Dublin, Ireland

A real-time web analytics service that tracks and reports on website visitor activity and behavior.

Free$9+/month
12
Crazy Egg
La Mirada, California, United States

An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing.

$29+/month
13
VWO
Delhi, India

A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

$2,064+/year
14
Adobe Analytics
San Jose, California, United States

An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey.

$37,500+/year
15
ZoomInfo WebSights
Vancouver, Washington, United States

A B2B visitor identification platform that combines website behavioral analytics with prospecting and company intelligence data to reveal which businesses visit a website.

Free$15,000+/year
16
Lucky Orange
Overland Park, Kansas, United States

A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys.

Free$39+/month
17
Comscore
Reston, Virginia, United States

A global media measurement platform that provides audience analytics, advertising measurement, and cross-platform media data for enterprises, advertising agencies, marketers, and publishers.

Free$799+/month
18
Clicky
Milwaukie, Oregon, United States

A cloud-based, privacy-friendly, GDPR-compliant website analytics.

Free$9.99+/month
19
Quantcast
San Francisco, California, United States

A digital platform specializing in real-time advertising, audience measurement and consent management.

Free$$$
20
Plausible
Tartu, Estonia

A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option.

FreeOpen source$9+/month
21
Ahrefs Web Analytics
Singapore

A privacy-friendly solution that allows you to track website usage in real time.

Free$20+/month
22
Optimizely
New York, United States

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

$36,000+/year
23
Parse.ly
New York, United States

The analytics platform built for content creators, giving them the tools to understand content performance.

$$$
24
Mixpanel
San Francisco, California, United States

A real-time, event-based product and user analytics platform that helps businesses track and understand user behavior on websites and mobile applications.

Free$140+/month
25
Leadfeeder
Karlsruhe, Germany

A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information.

Free$1,188/year

👉 See Also

Data is based on the analysis of 545,779 websites from the United States.
Statistics were last calculated on .
For details, see our methodology and disclaimer.