⚡ Analytics and Tracking in the United States

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into website performance, traffic sources, and user behavior.

Some of these, known as "tracking pixels", are also used to track the effectiveness of marketing campaigns, including PPC conversions and ad spend statistics.

According to our statistics, web analytics tools are used on 53.2% of websites from the United States.

⭐ Most Popular in 2025

The following chart shows the top web analytics tools in the United States in 2025, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 73.6% share.
It is followed by Meta Pixel with 13.6% and Jetpack Stats with 13.5%.

Google Analytics 73.6%
Meta Pixel 13.6%
Jetpack Stats 13.5%
Site Kit 12.3%
Google Ads 8.6%
MonsterInsights 5.4%
Pinterest Analytics 5.2%
HubSpot Analytics 4.6%
Cloudflare Web Analytics 3.7%
Hotjar 3.3%
LinkedIn Insight Tag 2.4%
Microsoft Clarity 2.3%
Matomo 2%
Microsoft Advertising Tracking 1.8%
Statcounter 1.7%

🚀 Highlights

Here is a list of the top tools that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Jetpack Stats ^(-2)
6. MonsterInsights ^(-4)
7. Pinterest Analytics ^(-2)
8. HubSpot Analytics ^(-5)
10. Hotjar ^(-2)
11. LinkedIn Insight Tag ^(-5)
12. Microsoft Clarity ^(-3)
14. Microsoft Advertising Tracking ^(-3)
15. Statcounter ^(-4)
16. Snowplow ^(-6)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 192 web analytics tools used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	Google AnalyticsMountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.	73.6%
2	Meta PixelMenlo Park, California, United States A tracking tool that allows advertisers to measure visitor activity and conversions from ads on Facebook and Instagram.	13.6%
3	Jetpack StatsSan Francisco, California, United States A WordPress analytics tool, free for non-commercial websites.	13.5%
4	Site KitMountain View, California, United States The official WordPress plugin from Google for integrating and managing multiple Google services like Tag Manager, Search Console, Analytics, AdSense, PageSpeed Insights directly from the WordPress dashboard.	12.3%
5	Google AdsMountain View, California, United States A pay-per-click advertising platform owned by Google.	8.6%
6	MonsterInsightsWest Palm Beach, Florida, United States A Google Analytics integration and dashboard plugin for WordPress.	5.4%
7	Pinterest AnalyticsSan Francisco, California, United States Shows you what paid and organic published content resonates most on Pinterest.	5.2%
8	HubSpot AnalyticsCambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards.	4.6%
9	Cloudflare Web AnalyticsSan Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service.	3.7%
10	HotjarSt. Julian's, Malta A product experience insights platform that provides behavioral analysis and feedback data.	3.3%
11	LinkedIn Insight TagMountain View, California, United States Uses a pixel on your website that helps you retarget your site visitors, optimize your campaigns and learn more about your audiences.	2.4%
12	Microsoft ClarityRedmond, Washington, United States A free user behavior analytics tool that can help site owners understand user interactions with their e-commerce sites.	2.3%
13	MatomoWellington, New Zealand A free, open source, self-hosted web analytics software built in PHP.	2%
14	Microsoft Advertising TrackingRedmond, Washington, United States Microsoft Advertising tool to track conversion goals and target audiences with remarketing lists.	1.8%
15	StatcounterDublin, Ireland A real-time web analytics service with a free plan.	1.7%
16	SnowplowLondon, United Kingdom A developer-first engine for collecting behavioral data.	1.5%
17	GaugesSan Francisco, California, United States A real-time web analytics software that tracks website visits based on location, referrer, and landing page.	1.3%
18	QuantcastSan Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management.	1%
19	ClickyMilwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics.	0.9%
20	Crazy EggLa Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, recordings, and A/B testing.	0.8%
21	Pinterest TagSan Francisco, California, United States Allows you to track actions people take on your website after viewing your ad on Pinterest.	0.8%
22	X PixelBastrop, Texas, United States Enables you to measure accurate return on ad spend by tracking the actions people take after viewing, clicking or engaging with X Ads.	0.7%
23	VWODelhi, India A visual website analytics, optimization and A/B testing platform.	0.7%
24	Adobe AnalyticsSan Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey.	0.7%
25	ZoomInfo WebSightsVancouver, Washington, United States A B2B visitor identification software that combines behavioral analytics and prospecting data.	0.6%

Data updated October 8, 2025

👉 See Also

🔗 Links
- Web analytics

When interpreting and using the results, please read our methodology and disclaimer.