Microsoft Clarity

Microsoft, Redmond, Washington, United States

Clarity is a free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.

It provides heatmaps for clicks and scrolls, unlimited session recordings with frustration metrics such as rage and dead clicks, an insights dashboard with filters by device and referrer, AI-driven summaries of recordings and heatmap trends, and native integration with Google Analytics.

According to our data, Microsoft Clarity is the 6th most popular web analytics tool on the web.
It has 4% of the web analytics market share and is present on 1.8% of all websites.

💸 Pricing

Microsoft Clarity is available for free.

Free ✔️

📊 Rankings and Market Share

🏆 Microsoft Clarity Awards

⚡ Sites Using Microsoft Clarity

We have data on 59,694 websites that use the Microsoft Clarity web analytics tool. Here is a list of some of the top ranked ones.

The highest rated site using Microsoft Clarity is office.com.

#WebsiteRankCountryLanguage
1 office.com #7 United States American English
2 linkedin.com #9 United States English
3 wyze.com #49 English
4 wordpress.com #83 United States English
5 who.int #88 Switzerland English
6 cloud.microsoft #91 United States American English
7 softonic.com #112 Spain European Spanish
8 uber.com #117 United States English
9 classlink.com #127 United States English
10 atlassian.com #165 United States English
11 trendyol.com #301 United States Turkish
12 swagbucks.com #319 United States English
13 sagepub.com #342 United Kingdom English
14 blic.rs #430 Serbia Serbian
15 capcut.com #467 Singapore English
16 ixl.com #484 American English
17 ynet.co.il #491 Israel Hebrew
18 jutarnji.hr #499 Croatia Croatian
19 cronista.com #529 Argentina Spanish
20 cnnbrasil.com.br #554 Brazil Brazilian Portuguese

📈 Usage Statistics

Most of the sites that use Microsoft Clarity:

Most of the sites using Microsoft Clarity are from the United States, the United Kingdom, and India.

  • United States 21.1%
  • United Kingdom 8.9%
  • India 6.9%
  • Japan 6.5%
  • Brazil 4%
  • Australia 3.8%
  • Germany 3.4%
  • Netherlands 3%
  • France 2.9%
  • Other 39.5%

Most Microsoft Clarity users speak English, Spanish, or Japanese.

  • English 62.1%
  • Spanish 5.5%
  • Japanese 5.3%
  • Portuguese 3.7%
  • French 2.6%
  • German 2.5%
  • Dutch 2.1%
  • Italian 1.7%
  • Persian 1.5%
  • Other 13%

The Microsoft Clarity web analytics tool is especially popular on .com top-level domains.

  • .com 52.1%
  • .co.uk 3.6%
  • .org 2.8%
  • .com.au 2.3%
  • .net 1.9%
  • .jp 1.7%
  • .de 1.6%
  • .in 1.5%
  • .nl 1.4%
  • Other 31.1%

The primary market segments for websites utilizing Microsoft Clarity include online shopping, business, and marketing and merchandising.

  • Online Shopping 20%
  • Business 18.5%
  • Marketing/Merchandising 11%
  • Internet Services 5.9%
  • Fashion/Beauty 5.2%
  • Education/Reference 4.6%
  • Blogs/Wiki 3.5%
  • Travel 3.2%
  • Health 3.1%
  • Other 25%

🕵️ Similar Technologies

These are some of the best Microsoft Clarity alternatives.

RankName
7
Hotjar
St. Julian's, Malta

A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

Free$49+/month
35
Mouseflow
Copenhagen, Denmark

A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites.

Free$39+/month
37
Smartlook
San Jose, California, United States

An all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels.

Free$55+/month
39
Mixpanel
San Francisco, California, United States

A real-time, event-based product and user analytics platform that helps businesses track and understand user behavior on websites and mobile applications.

Free$140+/month
41
PostHog
San Francisco, California, United States

An open-source product analytics platform available as a self-hosted deployment or managed cloud service.

FreeOpen source$$$

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind Microsoft Clarity?

Microsoft Clarity is owned by Microsoft Corporation, headquartered in Redmond, Washington, United States.

Is Microsoft Clarity free?

Yes, it is a free web analytics tool.
It is also an open source solution, and you can find its source code on GitHub.

Which country uses Microsoft Clarity the most?

The majority of Microsoft Clarity users are from the United States.

Who uses Microsoft Clarity?

According to our data, Microsoft Clarity is used on thousands of sites, including such established ones as office.com, linkedin.com, and wyze.com.

Is Microsoft Clarity used on government websites?

Overall, we found Microsoft Clarity on 41 government sites in the United States.

Do academic institutions use Microsoft Clarity?

Yes, quite a few! In total, we know of 181 academic websites in the United States that use Microsoft Clarity.

How does Microsoft Clarity stack up against its competitors?

Microsoft Clarity is a very popular web analytics tool, second only to 5 other web analytics tools we track.

What are the alternatives to Microsoft Clarity?

Alternatives and possible competitors to Microsoft Clarity may include Hotjar, Mouseflow, and Smartlook.

👉 See Also

Statistics were last calculated on .
For details, see our methodology and disclaimer.